Shares of Celsius, the energy drink company, saw a 4.6% increase in afternoon trading after being highlighted by Goldman Sachs. The bank identified Celsius as one of the stocks likely to benefit from spending by middle-income consumers.
Goldman Sachs believes that stocks tied to this demographic will perform well in the upcoming months. In their report, they mentioned several firms, including Celsius, Nike, and Starbucks, indicating confidence in Celsius for ongoing growth in this market.
However, after the initial rise, the stock’s price settled at $44.04, reflecting a 4.5% gain from the previous close.
So, is this a good time to invest in Celsius? It’s worth considering—especially since the stock has been pretty volatile, experiencing 31 price swings of more than 5% last year. This suggests today’s movements are significant, but they aren’t likely to alter the market’s overall view of the company.
Just recently, shares increased by 3.6% after the company provided an upbeat update ahead of a conference. They reported strong growth in market share and progress in integrating the Alani Nu brand with PepsiCo’s distribution network. Celsius stated that their energy drink portfolio achieved a 20.2% market share in the twelve weeks leading to November 23. During that time, they saw a growth rate of 25.5%, which is much higher than the overall industry’s 13.7% increase. The company also noted that over 80% of the transition for the Alani Nu brand into PepsiCo’s distribution network was complete, marking successful execution of their operational plan.
This year, Celsius has gained 61.9%, yet at $44.04 per share, it’s still about 32.1% lower than its peak of $64.86 back in October 2025. If an investor had purchased $1,000 worth of Celsius stock five years ago, it would now be worth approximately $3,540.
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