Despite ongoing violence from drug cartels, Californians are increasingly choosing Mexico for getaways, putting additional strain on the tourism sector.
The rising costs have effectively moved this vacation hotspot out of the “bargain” category, and these higher prices seem to be here for the long haul.
Baja California Sur, home to popular spots like Los Cabos, recently declared that their mandatory “Embrace It” fees will see an increase starting in 2026.
Beginning in January, the fee for international visitors aged 12 and older who stay for over 24 hours will rise from 470 pesos to 488 pesos (around $28 USD), according to reports.
The state government defends this fee as a crucial means of funding environmental conservation and local tourism infrastructure.
Even with these added costs, officials confirmed in December that the fee will remain enforced through the end of the year.
“Clear requirements make a notable difference for foreign tourists,” noted a revenue director for Mexico’s tourism tax, emphasizing the importance of a straightforward process for visitors to Baja California Sur.
This fee isn’t included in travelers’ flight, hotel, or cruise costs. Instead, visitors must pay online beforehand and present a QR code upon arrival.
The fee increase comes during a notably tense period in Mexico. Following the killing of a notorious cartel leader on February 22, U.S. officials issued shelter-in-place orders, leading to flight cancellations and rampant chaos as cartel violence erupted.
This tourism tax arrives at a challenging moment, as many tourists find themselves stuck in the area due to heightened violence, while others hesitate to plan a visit at all.
