Consumers in California might soon notice new labels on grocery store items aimed at highlighting foods that aren’t ultra-processed.
On Wednesday, Rep. Jesse Gabriel put forward a bill promoting this idea, as mentioned in a release shared with Fox News Digital.
The proposed legislation, AB 2244, would introduce a “California Certified” seal, enabling manufacturers to label their products if they meet specific non-ultra-processed food criteria.
Additionally, grocery stores would be required to place these product stickers in prominent areas to make them easier for shoppers to find.
Gabriel’s office referred to the seal as a unique initiative in the country.
This labeling could help consumers make more informed choices and may also encourage manufacturers to alter their products to achieve certification.
The bill defines ultra-processed foods as those containing high levels of sugar, salt, fat, and various additives like emulsifiers and preservatives.
Gabriel commented, “You don’t need a PhD in chemistry to understand what parents are feeding their children.”
“While Washington, D.C., remains stagnant, California is taking action to protect our kids and address the health risks linked to ultra-processed foods,” he added.
Gabriel aims to present the bill to Gov. Gavin Newsom before summer ends, as reported by STAT News.
In discussions with Fox News Digital, he described the bill as a market-driven approach to tackle the concerns surrounding ultra-processed foods.
He further noted that it would “enhance consumer choice, spur innovation, and promote healthier options in the food sector without banning any products.”
Gabriel mentioned to Politico that this measure is a “logical next step” in addressing ultra-processed foods in stores.
He emphasized, “But we’re approaching it in a manner that boosts consumer options and encourages innovation.”
Though the precise definition of ultra-processed foods is still debated, it’s usually understood as foods undergoing multiple industrial processes.
Dr. Jeffrey Craft, a bariatric surgeon from New Jersey, previously explained that these processes “stabilize them for consumption.”
“Processed foods aren’t natural,” he noted. “They’re either factory-processed or chemically altered to last longer on shelves.”
He also mentioned that these foods often contain other unhealthy ingredients, like high fructose corn syrup, emulsifiers, and hydrogenated oils.
Chef Andrew Gruel, based in California, pointed out that without clear, universal standards, the concept of ultra-processed foods can become muddled, allowing for governmental interpretation.
“I support transparency and advocate for it, but this should stem from clear and honest ingredient labeling—not subjective stamps that reduce food to mere labels,” Gruel expressed.
He added, “I can picture big food companies misusing this label, with items like Doritos somehow being labeled as unprocessed by a curious definition, much like how chips were once considered heart-healthy.”
Fox News Digital has contacted the Consumer Brands Association for their input on the matter.
