Netflix’s adaptation of John Steinbeck’s classic novel, East of Eden, is generating considerable backlash due to the choice of filming location—over 6,000 miles away in New Zealand, rather than in California where the story is deeply rooted.
Critics are quick to express disapproval, especially as parts of Auckland, Dunedin, and Oamaru are transformed to depict early 20th-century California. This choice feels particularly contentious given Steinbeck’s strong ties to his hometown of Salinas.
Following the release of the trailer, outraged fans took to X to share their thoughts. One viewer remarked, “What an odd choice when the land itself is the most important character.” Another, who grew up in Salinas, expressed that the setting is essential and filming elsewhere diminishes the story’s authenticity. A third fan lamented the wasted potential of the adaptation.
New Zealand has become a popular choice for Hollywood productions, thanks to attractive government-backed tax incentives that offer international studios up to 20% back on qualifying costs, making it financially viable for larger projects.
Finance Minister Nicola Willis stated, “We are sending a clear message to the world: New Zealand is the best place in the world to make films,” aiming to attract more productions to their shores.
Interestingly, filming for East of Eden began prior to President Trump’s announcement of a 100% tariff on films made outside the U.S. The President had recently criticized Hollywood for its struggles in the face of incentive offers from other countries.
Despite the financial allure of shooting in New Zealand, many fans feel that the adaptation misses the mark. East of Eden, celebrated as one of California’s cornerstone literary achievements, is inextricably linked to its geographical roots.
The seven-episode series, featuring Florence Pugh, completed filming in New Zealand earlier this year and is set to premiere in 2026. While New Zealand’s landscapes might impress on screen, many still question whether they can truly capture the essence of California.
