Little Debbie’s New Venture for the 2026 World Cup

Could Little Debbie become a major player during the 2026 World Cup? The beloved snack brand, established in 1960 and with over 174,000 followers on Instagram, is seizing the excitement of this year’s tournament by launching a Summer of Soccer event. This includes a range of new snacks, updated packaging for popular items, and exclusive fan merchandise.

The lineup features the Soccer Brownie, a fudgy treat adorned with green icing to mimic a soccer field, and a design inspired by the sport. There are also Soccer S’mores Mini Muffins, which incorporate mini chocolate chips and marshmallow-like bits, and updated Soccer Gingerbread Cookies, dressed in game-themed packaging. Don’t forget the Soccer mini donuts, another fan favorite sprinkled with colorful sugar crystals.

For the dedicated fans wanting to flaunt their World Cup spirit, Little Debbie plans to offer ‘Summer of Soccer’ clothing. This will be available exclusively on their Shopify store. The jerseys, showcasing the number ’60’ — a nod to the company’s founding year — and themed water bottles will launch in the first week of June.

Little Debbie is quite popular in the U.S., with reports indicating that over 2,000 of their products are sold every minute.

“I really enjoy seeing the new packaging on Debs’ snacks,” said food blogger @markie_devo, who recently shared a photo on social media featuring a selection of the new treats, accompanied by a soccer ball emoji.

But Little Debbie isn’t the only brand getting in on the World Cup festivities. Domino’s Pizza has announced a plan to give away “emergency pizzas” — worth $1 million — if a U.S. player receives a serious red card during a match.

In total, Domino’s will randomly choose over 60,000 winners to snag two free medium pizzas with two toppings.

“Football experts agree that receiving a red card is one of the worst things that can happen in a match,” said Kate Trumble, Domino’s executive vice president. “If that were to happen to the U.S. national team, Domino’s Pizza is ready to ease the pain with emergency pizzas. While it may not change the game’s outcome, it will certainly provide a tasty distraction in tough moments.”