In 2024, the PGA Tour and its changes in fashion became a hot topic.
The split between Tiger Woods and Nike set off a chain of events. After that, Malbon Golf left a big mark on his fashion world, and Jason Day also lured him away from Nike.
Three PGA Tour players have announced a partnership with golf brand Bad Birdie. Multiple-time PGA Tour winner Siwoo Kim, 2023 Q School winner Harrison Endicott and Callum Talen are the brand's first athletes.
Bad Birdie isn't your typical golf clothing company. They like to test limits and shake up tradition.
Now they have three new stars in the golf world.
Photo by: Orlando Ramirez/Getty Images
Kim already has four wins on the PGA Tour. He finished as a top-20 FedEx Cup player in 2023 and a top-50 player in the world. The Seoul, South Korean native is exactly what Bad Birdie looks for in his players.
Their message of inclusivity and disrupting the game of golf was a perfect fit for Kim, so it was an obvious choice for him.
“We are thrilled to welcome Siu to the Bad Birdie family,” said Jason Richardson, brand founder and CEO. “His accomplishments, silky-smooth swing, and personality embody the essence of our brand. We're excited to show the world a little more of who Siu is.” .Also, personally, I'm excited to learn how to hit a better driver off the deck.''From Siu himself. ”
Endicott and Cullum are just getting started and are ideal players to sign with Bad Birdie.
They both have lofty goals for 2024, and Richardson feels lucky to have achieved them at this point in his golf career.
The bold patterns brought to you by Bad Birdie show that the tide is moving away from the traditional and toward something that truly stands out.
Savannah Lee Richardson is a golf staff writer for SB Nation's Playing Through.For more golf coverage, follow us @_PlayingThrough On all major social platforms. You can also follow her on Twitter @SportsGirls and Instagram @savannah_leigh_sports.
