Microsoft CEO Satya Nadella called for more “guardrails” for artificial intelligence (AI) and technology after an explicit AI-generated image of Taylor Swift went viral.
in exclusive interview Along with NBC News' Lester Holt, Nadella argued that it is “our responsibility” to steward emerging technologies.
“I would like to say two things. One is, again, what is our responsibility? This is what we need to do to ensure that safer content is produced and that there are things that should and aren't being done. “It’s all about the guardrails that need to be put in place around the technology, as there are a lot of them,” he said.
“But it's about global, societal…convergence on certain norms…especially when laws, law enforcement and technology platforms can work together,” Nadella continued. “I think we can govern a lot more than we give ourselves credit for.”
The CEO's comments came shortly after an explicit AI-generated image of Swift went viral on X, the platform formerly known as Twitter.
Her supporters, known as “Swifties,” reported the photo and flooded the hashtag with more positive images of the singer, the Associated Press reported.
The Biden administration called the circulation of images “alarming” and told social media companies a “critical role” to play in enforcing rules meant to stop the spread of misinformation and non-consensual intimate images. urged them to consider.
In October, President Biden signed a comprehensive executive order on AI focused on managing emerging technologies and their risks.
Rep. Yvette Clark (D.Y.) also called on both Democrats and Republicans to take action to fix the problem of women continuing to be targeted by deepfakes without their consent.
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