This Sunday, the nation’s Super Bowl viewers will see significantly fewer commercials touting woke politics as advertisers seek to avoid alienating consumers already hurt by the record prices of the Joe Biden economy. It is reported that it will decrease.
In other words, don’t expect a repeat of 84 Lumber’s infamous border wall commercial or Budweiser’s rant about immigration.
One report says companies are relying on humor and non-controversial celebrities to play it safe this year. variety report.
“Life for consumers in general is becoming more difficult. They’re more constrained,” Michelle Deignan, vice president of U.S. Oreo operations, part of Mondelez International, told the outlet. . Oreo will air a commercial starring Kris Jenner during Sunday’s game.
“At the Super Bowl, I think you’ll see brands that lean into nostalgia, humor and emotion… those brands will resonate with consumers.”
Companies are more risk-averse than ever when it comes to high-profile marketing campaigns.
“Advertisers are very aware that things can go wrong at the Super Bowl,” said Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management who has studied Super Bowl commercials with his students for years. Told. variety.
Thanks to social media, marketers now realize that any advertising “can annoy people or cause a backlash,” he said. No one wants to jeopardize their career over certain footage from the Super Bowl. There is a huge incentive to be cautious. ”
A 30-second spot on CBS this year will cost about $7 million, according to Ad Age. report.
This is 75 percent over the past 10 years.
Under President Biden’s administration, American households are facing record prices for necessities such as food, energy, rent and insurance. Credit card debt is skyrocketing as consumers are forced to borrow money to make ends meet.
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