An Uber Eats commercial about forgetfulness has sparked a reaction from allergy research groups and others over a portion of the ad that features a man eating peanut butter forgetting he has a peanut allergy.
Food delivery company Uber Eats paid about 100 million yen $14 million It will appear as a one-minute spot during Super Bowl LVIII. Given this monumental price tag, it’s even more shocking that the company was willing to make the edits after several groups complained.
In a star-studded advertisementActress Jennifer Aniston apparently received an Uber Eats delivery from her assistant, but the assistant said she forgot all the items the delivery service could pick up. To which Aniston responded, she explained, “In order to remember something, you have to forget about other things. I want you to give me some space.”
The spot then showed various celebrities forgetting memorable parts of their lives, including Victoria Beckham forgetting the name of her group the Spice Girls.Aniston forgot who her ‘Friends’ co-star David Schwimmer was and was a singer. jelly roll I didn’t remember getting a tattoo on my face.
Other segments showed a man forgetting his pants and going to work, and a controversial man eating peanut butter.
The man is seen putting a spoonful of peanut butter in his mouth, showing an allergic reaction on his face, and saying, “There’s peanuts in peanut butter?” And then the next realization was, “Oh, this is the main ingredient.”
This was enough to provoke outrage from allergy research groups and organizations, who immediately publicly condemned the ad.
“We are extremely disappointed that Uber Eats used life-threatening food allergies as humor in their Super Bowl ad. It is no joke that more than 33 million Americans suffer from this disease. No. Life-threatening food allergies are a disease, not a diet.’Enough is enough,’ said Food Allergy Research and Education.
The Elijah Alavi Foundation promotes equity through food allergy education. I have written “Advertising that makes fun of food allergies cuts deep.”
“This is a serious health crisis and not the end. We demand respect and urgent change,” they added.
Similarly, the outlet life with allergies He called on the entertainment industry to stop making jokes about allergies.
The pressure also extended to Uber Eats. agreed to edit the commercial Beyond repulsion.
“FARE would like to thank Uber for listening to the community and making changes to their Super Bowl ad. After speaking with them today, we are excited to announce the new I think we have an ally,” said Dr. Sung Poblete, CEO of the Allergy Research Association.
“I hope this sends a message to Hollywood that food allergies are no longer the butt of jokes,” Pobrete added.
The original version still exists online, Unlisted on Uber Eats’ YouTube channel.of edited version At the Super Bowl, a peanut butter lover was replaced by a man who forgot how to sit in a chair.
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