Kid Rock recently spoke out about the viral video of him shooting a Bud Light can last year in protest of beer companies’ woke efforts.
The musician explained his infamous protest on Thursday’s episode of the podcast “The Joe Rogan Experience,” telling host Joe Rogan to just “have fun” and vent his anger at Bud Light. He said it was just that.
“Honestly, I was just having fun,” Rock told the host, adding: I was like, “What the hell are they doing?” ”
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Kid Rock recently told podcast host Joe Rogan what was going on in his mind when he made a video of himself shooting a can of Bud Light last year. (Michael Hickey/Getty Images)
A viral video of Rock shooting multiple cases of beer at an outdoor shooting range last April led to Bud Light appointing Dylan Mulvaney, a biological male and transgender woman, as the brand’s spokesperson. It was a reaction to
After tearing apart the can with the weapon, he says to the camera, “Oh, Bud Light and oh, Anheuser-Busch.”
That same month, Mulvaney released a video of a Bud Light can showing his face and announced news of a partnership with the beer brand, sparking significant backlash against the brand.
Bud Light’s consumer base, made up primarily of conservatives, abandoned the brand and its parent company, Anheuser-Busch, for several months, generating significant revenue for the brand.Last month, it was reported that Bud Light’s year-over-year revenue was still declining. nearly 30% It has been about a year since the partnership started.
rock recognized by logan His viral video appears to have made him the “face” of this massive backlash.
“Yeah, you were the straw that broke the camel’s back,” Logan told Rock, to which the artist admitted, “Yeah, I got into that face. I’m not the Pied Piper. I just… To sit back and think people are going to follow.” What Kid Rock is doing is I’m just the face of it. ”
Rock poked fun at himself in the video, describing his actions as a “machine gun tantrum.”
He said this while mocking his own complaints at the time.
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Rock claimed he met Anheuser-Busch CEO Brendan Whitworth at a UFC event with former President Trump. (Wendell Cruz-USA TODAY Sports)
The host said that video signaled the end of beer sales. “If there was ever a moment for them to look back and say, ‘Wow!’ this is that moment.”
Locke explained that despite the drama, he recently became friends with Anheuser-Busch CEO Brendan Whitworth.
Rock said, “We became friends,” and Logan said, “He’s a good guy.”
Rock agreed, recalling meeting Whitworth while hanging out with former President Trump at a UFC event. “He’s a great guy. After talking to him for five minutes, I’m over there at Dana’s house with Trump.” [White] green room I went to Trump and said, “Do you see that guy behind me?” I said, “That’s the CEO of Bud Light, um, the CEO of Anheuser-Busch.” And Trump was like, “Do you want to go talk to him?” In my mind, Trump said, ‘Do you want to go with him? ”
“And I’m like, ‘Yes, that’s right,'” Rock added.
Starr admitted that they had a “great conversation” once everyone started talking, and Locke learned that Whitworth was a hunting enthusiast. He said that during that conversation, he invited the CEO to his home in Nashville, and that Whitworth ended up visiting him.
“We broke bread. We got high on Bud Light. We went bowling. We did all these fun things –” he said, noting he didn’t. He accepts a corporate job offer from Whitworth, but said he is still in talks.
Locke nevertheless admitted that the company was “not in good shape.”
