A new study has found that 42% of film and TV production staff are concerned that AI-generated content will “harm people” in their field.
This study was conducted by NRG (National Research Group) and was first report by Indiewire — Fears are growing, especially among blue-collar crews, that artificial intelligence technology will allow studios to create entire scenes through generative algorithms, all but eliminating the need for physical production. It was announced during the
But not everyone in Hollywood is so pessimistic.
According to the NRG survey, 32% of film and television production staff believe AI will “benefit”, while the remaining quarter believe there will be no impact or that the impact is not yet known. is answering.
The study was published as IATSE, and the Teamsters are currently negotiating new contracts with studios for the majority of Hollywood staff and post-production workers. Many issues, including AI, are on the table.
The rapid adoption of AI in Hollywood comes on the heels of last year’s double strike by actors and writers who quit their jobs to protest the payoffs associated with digital streaming and the threat of AI taking over their professions.
The strike brought Hollywood to a historic standstill, forcing numerous television and film productions to shut down for months and costing studios billions of dollars.
When the dust finally settled, SAG-AFTRA claimed it had won an important victory in protecting its actor members from AI intrusion. But questions remain about how significant these wins were, with some opponents saying they fall short of true protections and give studios room for workarounds.
The Writers Guild of America also boasted a victory. Studios will now have to disclose whether material provided to artists was generated by AI. Additionally, studios cannot force writers to use their AI, nor can they receive credit for it in TV shows or movies.
However, there are still many ambiguous points. AI applications like ChatGPT are already being used by some writers as tools in their creative process. And studios are expected to find legal loopholes to make the technology available.
On the other hand, blue-collar workers in Hollywood probably stand to lose the most from AI.
Tyler Perry recently took a look at the capabilities of OpenAI’s Sora, a text-to-video generative application that can create entire scenes based on input prompts, as part of his $800 million expansion studio in Atlanta, Georgia. Plans to build were canceled.
“You don’t have to go to the location anymore. If you want to be in the snow in Colorado, it’s text,” he said. “If you want to write a moon scene, it’s text and this AI can generate it like it’s nothing.”
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