LGBT activist group GLAAD has for years been pressuring Hollywood filmmakers to produce as much non-straight content as possible.
GLAAD Annual
Studio Responsibility Index GLAAD evaluates the work of major film distributors to determine how closely they follow the rules. Last year, GLAAD determined that of 350 films being released in 2022 by 10 major distributors, including the Walt Disney Company and Netflix, 100 contained non-heterosexual characters and 12 contained cross-dressing characters.
Sony was one of the companies criticised for not making enough “LGBTQ-sensitive” films, with only eight of its 38 releases assessed in the report meeting activists’ standards.
The Academy of Motion Picture Arts and Sciences has done its job.
Establish “Inclusion” criteria that films and filmmakers must meet in order to be eligible for the award; those that do not comply will be excluded.
The movement’s apparent goal is not just conformity, but to expose the public to more and more of the ideas and images that activists favor, thereby normalizing them in the public consciousness. But LGBT propaganda is not its only tool.
“We are living through a crisis that affects every aspect of our lives and therefore touches every contemporary story.”
and the Buck Institute for Climate and Environmental Studies at Colby College in Maine.
Pronouns Team A group of so-called experts and “talkers” from Los Angeles-based consulting firm Good Energy recently wrote,Climate reality on screen: The climate crisis in popular films, 2013-22” and a corresponding “tool” that filmmakers can use to evaluate whether they have faithfully deployed their climate crisis warnings in their multi-million dollar promotional campaigns.
After citing UN Secretary-General Antonio Guterres’ claim that “the era of the boiling planet has arrived”, the report states: “We are living through a crisis that affects every aspect of our lives and therefore permeates every story of our time. Today, any film set in the present or near future that does not address climate change is considered, by definition, a fantasy.”
The activists (Assistant Professor of English Matthew Schneider Meyerson and a consultant for Good Energy) likened their “Climate Reality Check” assessment to the Bechdel Test, a test used to determine whether a work of fiction features at least two female characters who discuss something other than a man.
Rather than determining whether a film has enough female characters who are conversationally detached from the other half of humanity (which is likely to be more difficult to assess in a GLAAD-compliant film), a climate assessment asks whether climate change is present in a given story and whether the characters are aware of it.
The activists said:
Separate document If both parts of this assessment are met, it could help advance the climate alarmists’ agenda.
“Research shows that when viewers see climate change featured in a film, they are more likely to prioritize it as an issue that needs attention and action in real life,” the activists wrote. “Characters who talk about climate change can serve as models for having conversations about it in real life, and simple conversations about climate change can be surprisingly impactful.”
“Films released in the second half of our decade (2018-2022) were twice as likely to feature climate change as those released in the first half (2013-2017).”
The activists studied the 250 most popular films released between 2013 and 2022, excluding high fantasy, science fiction films not set on Earth, films made before 2006, and films set in the distant future.
According to the report, only 9.6% of the 250 films were “passed.”
“Climate change featured in the storyline in only 12.8 percent of films (passing the first stage of the test),” the report said. “Only 3.6 percent of films mentioned climate change in two or more scenes.”
While countless filmmakers appear to have disappointed climate alarmists by failing to take the weather into account when writing their scripts, the report showed that sympathy is nevertheless growing.
“Films released in the second half of the decade studied (2018-2022) were twice as likely to depict climate change as those released in the first half (2013-2017),” the report said. “At this turning point in the crisis, Hollywood has an unprecedented opportunity to help us understand what it means to be human in the age of climate change by creating authentic stories that reflect the realities we all live in.”
Activists seem to believe that entertainment programmes have a duty to inform and remind audiences of the “seriousness and urgency” of climate change.
Only time will tell whether filmmakers will be faced with yet another benchmark and set of awards criteria aimed at promoting ideological conformity.
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