“Previously it was just the BBC, ITV and a handful of newspapers together that controlled what people read about the election.” Jim WatersonThe Guardian’s political media editor says: Helen Pidd.
But that won’t work in 2024. “You need to be present in different places – that’s why you see Keir Starmer appearing in profiles in women’s magazines and on podcasts talking endlessly about football.”
Jim explains how our media habits have changed over the past few decades, how Labour and the Conservatives target voters, and why it’s so difficult to know how well political messages are getting through online.
Photo: WestEnd61/REX
