Biden campaign advisers say they plan to use Democratic Manhattan District Attorney Alvin Bragg’s recent guilty plea in a case against former President Donald Trump in political ads, a move that should come as a surprise to no one.
according to POLITICO, Biden’s advisers are aiming to “keep Trump’s felony conviction top of mind for voters who are not yet fully engaged in the election.”
“Post-conviction polling has shown that the more the conviction became central to voters’ attention, the more it harmed Trump,” a Biden campaign pollster told the outlet, speaking on condition of anonymity.
The pollster said its research showed that convicting Trump “could be effectively used to broadly portray him as self-centered and unwilling to take responsibility for his actions.”
RELATED: Joe Biden defends Donald Trump’s conviction, says questioning the verdict is ‘dangerous’
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Throughout his trial, Trump has argued that the charges of violating New York’s falsifying business records law amounted to “election interference” aimed at helping Biden win the election. Trump is appealing the verdict.
The Biden campaign plans to spend $50 million on advertising in battleground states in June, seeking to capitalize on the conviction, which now supports Trump’s case.
A Biden campaign official said the plan was “part of an ongoing effort to frame the election around the contrast between the personalities of the two candidates.” POLITICO report:
They argue that Trump’s felony conviction is evidence of their larger message that he is out for personal gain — a theme they’ve repeated since he won the presidential nomination earlier this spring. They also point to a later section of the ad that contrasts Biden with “working” to reduce voters’ health care costs.
“It really comes down to the harm he’s going to do to people because he’s fighting for one person, Donald Trump,” Biden spokesman Michael Tyler said. “That applies to his criminal record, that applies to everything he wants to do.” [in a second term] … That’s the connective tissue we’re building as we go into the discussion.”
Before the verdict, Biden campaign officials had downplayed the trial, but now that he has been found guilty, they say: POLITICO It was “almost impossible to know how a guilty verdict would resonate with voters until it happened.”
Two Biden campaign pollsters POLITICO” He said the key for the campaign now was “to keep it in the bloodstream of voters and not erase it from their minds.”
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