More than two years after Will Levi was found to put mayonnaise in his coffee, exuding a strong preference for the product, the mayonnaise industry has figured out how to capitalize on the mayonnaise-loving NFL star.
The answer? “Will Levi’s No. 8, Parfum de Mayonnaise.”
The scent you’ve been waiting for is here. Introducing Will Levis No. 8, Parfum de Mayonnaise. Limited stock available each day.https://t.co/JKguMXqV7d pic.twitter.com/cJZVYNQlNC
— Hellmann’s Mayonnaise (@Hellmanns) August 13, 2024
But wait! Lest you believe this is a joke, the fine staff at Hellmann’s have gone all out to make sure this condiment-scented cologne is the real deal.
No joke, this is real and it’s amazing.
— Hellmann’s Mayonnaise (@Hellmanns) August 13, 2024
“It’s been a very exciting process,” Levi said. said CBS Sports. “It all started with announcing a lifetime mayonnaise deal with Hellmann’s last year, and now I’m incredibly excited to serve as an official spokesperson for the company. One of the ideas I came up with to ‘bottled’ my love of mayonnaise and share it with the world was to create and share a Will Levi’s mayonnaise perfume, ‘Will Levi’s No. 8.’
“This is a mayonnaise-based fragrance, as the name suggests, but it smells amazing and I promise it will smell amazing. The base of the mayonnaise scent is lemon and coffee, which is how this fragrance was created.”
Apparently, this concoction is quite popular.
sold out pic.twitter.com/bf8GTChyW4
— No Context Tennessee Titans (@NoContextTitans) August 13, 2024
Titans fans are probably the ones buying Will Levi’s mayonnaise-scented cologne at Hellman’s. So ladies, don’t be surprised if you see a guy in a Nashville bar this year, dressed in navy and Columbia blue, exuding a Starbucks-meets-high school cafeteria vibe. He’s just Really I’m a big fan.
