The Democratic National Committee has launched a new voter registration campaign at Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs) in battleground states, The Hill has learned exclusively.
The campaign includes kiosk ads and “I Vote” posters across campuses in Georgia, Michigan, Wisconsin, North Carolina, Arizona, Nevada and Pennsylvania. The ads explain what's at stake for young voters in this election and how the controversial Project 2025 would affect them if Republicans take control of the White House and House of Representatives.
Democratic National Committee Chairman Jaime Harrison said young voters are “critical” to the coalition needed to elect Harris and her running mate, Minnesota Gov. Tim Waltz.
“The Democratic National Committee is taking every opportunity to reach students wherever they are and ensure they have all the tools they need to vote in November on the issues that matter most to them,” Harrison said.
Since Harris rose to the top of the Democratic field, enthusiasm among Latino and black voters has soared.
In the weeks since Harris announced her presidential bid after Biden withdrew from the race, Vote Latino has registered 120,000 Latino voters.
Recent polls also show that majorities of black voters are as excited this year, if not more so, than they were when then-Sen. Barack Obama (D-Ill.) became the first black president in 2008.
The latest campaign from the DNC is the DNC's newThe text line “I vote”The line, announced earlier this week, allows young voters to access voting information in English and Spanish, including information on registering to vote and access to important state-specific voting information, from voting deadlines to polling places and ballot drop-off locations.
“Donald Trump and J.D. Vance's extreme Project 2025 policies threaten to undermine reproductive rights, rig the economy to favor the ultra-wealthy, and defund HBCU and HSI campuses, putting young voters' futures and freedoms at risk,” Harrison said. “This campaign is our latest investment in equipping young voters with the information they need to access and cast their ballot via phone, text or online at I Will Vote.”
