intuition has rolled out a new tax platform product for individual and small business filers.
Companies that provide services such as turbo tax, credit karma and quickbooks announced the new tool on Thursday (Dec. 5), saying it's part of an effort to help taxpayers outside of tax season.
“Getting your tax refund is a pivotal moment in the financial lives of millions of Americans each year. That's why we focus on eliminating the work and worry of tax filing, so we can give you the best possible We provide a tax preparation experience that can be done with A marketplace that guarantees maximum refunds and reaches customers' pockets faster. ” mark notarainisaid Intuit Executive Vice President and General Manager of Intuit's Consumer Group. news release.
“Our connected consumer platform allows us to go even further and provide our customers with year-round insights and personalized recommendations across Credit Karma and TurboTax, helping them stay on top of their financial journey beyond tax season. We can help you navigate.”
Among the new services is the ability for filers to prepare their taxes in just two hours through Intuit's network of 12,000-member artificial intelligence (AI)-powered experts, including CPAs, EAs, and tax accountants. Included.
Meanwhile, the company's AI platform can also auto-fill much of your tax return, minimizing manual data entry.
“Building on the previously announced Intuit Assist, customers now receive thorough and personalized explanations throughout the filing process to ensure they understand the 'why' behind their numbers and ensure their taxes are done correctly. This will further increase customer confidence,” the company said. “Automated workflows anticipate filer needs and provide real-time accuracy checks once a customer completes a return.”
Intuit continues to introduce artificial intelligence, and this new product is the latest in a series of AI-powered services Intuit has introduced this year.
“We are off to a strong start this year, demonstrating the power of Intuit’s AI-driven expert platform strategy. By delivering a 'complete and done' experience, we continue to drive success for consumers and businesses. ” Sasan Gudalji He said this at a financial results conference last month.
“Our innovation and the evidence we are observing continues to further strengthen our confidence in our strategy.”
A day earlier, the company launched an AI-powered generation assistant designed to help small and medium-sized businesses (SMBs) by generating quotes, invoices, invoices, payment reminders, and providing personalized recommendations. was added to QuickBooks.
A PYMNTS Intelligence study found that 96% of small businesses that have tried AI consider it an effective tool.
