Tom Brady sold a number of watches and other items from his legendary football career at auction for a total of $9 million, according to Sotheby's.
Dozens of items belonging to the retired NFL quarterback were disposed of at Sotheby's on Tuesday night. These range from luxury designer watches and Super Bowl cufflinks to game-worn jerseys and football shoulder pads.
“Tonight at #Sotheby’s New York, the GOAT Collection: Watches and Treasures from Tom Brady brought in a total of $9 million, with all 41 lots sold,” the auction house announced on X early Wednesday morning. “The white glove sale attracted more than 800 participants.'' Participants came from 45 countries, and 40% of participants were under 40 years old. ”
Prior to the auction, Sotheby's had estimated that the GOAT Collection: Watches & Treasures from Tom Brady collection would fetch more than $6 million.
“It marks a step back from my playing career and I recognize that others will value these items as much as I value the items in my collection.” Brady said in a statement in October ahead of the auction. “This is the only time this will happen, so I hope people will take this opportunity to add something very meaningful to me to their collections.”
The football apparel for sale was from both Brady's time with the New England Patriots and Tampa Bay Buccaneers, as well as his college football career.
One of the jerseys up for auction was the one worn by then-Buccaneers quarterback Brady when he set a new NFL record for passing yards in a 2021 game against the Patriots. Brady also put the football from that game up for auction.
The winning bids were $504,000 and $216,000, respectively, Sotheby's said.
Meanwhile, the playing wristband worn by Brady in Super Bowl I, when he and the Patriots beat the Atlanta Falcons, was worth an estimated $120,000 to $180,000 before auction. The winning bid was $204,000.
The retired NFL star also included the Nike cleats he wore during Super Bowl XXXIX between the Patriots and Philadelphia Eagles. The shoes sold for $264,000, according to Sotheby's.
Brady's jerseys from his time at the University of Michigan have come under fire, including one from his appearance in the 1999 CompUSA Florida Citrus Bowl.
The navy blue bowl game jersey was expected to fetch as much as $250,000, the auction house said. It sold for $264,000 at auction.
“The GOAT Collection: Watches & Treasures from Tom Brady” featured a number of watches in addition to soccer-related items.
Their brands include Patek Philippe, Audemars Piguet, Rolex, IWC, Richard Mille, Tudor, and more.
One of the watches, the Reference 6241 Daytona Paul Newman “John Player Special,” was expected to fetch between $600,000 and $900,000 at auction, but ultimately sold for $1.14 million, according to Sotheby's. It is said that it was sold for an astonishing price of $1,000.
The auction house described the Rolex as the “centerpiece” of Brady's watch collection. The case is made of 14 carat yellow gold.
According to Sotheby's, it is believed that only “a handful” of these watches exist, making it a highly sought-after watch.
Deep-pocketed Brady fans who admired the special Ref. 26730BC Royal Oak Audemars Piguet worn by the retired NFL quarterback on Netflix's Roast of Tom Brady also had a chance to own this watch . The comedy roast, which Netflix aired live in early May, had been viewed 22.6 million times by the end of June, according to the streaming giant's September report.
According to the Sotheby's watch listing, Brady's custom Royal Oak “bears his name set in caliber-cut and baguette diamonds in place of standard indexes, and the Roman numeral 7 bears his name. It symbolizes our seven Super Bowl championships.”
The estimated selling price before the auction was $400,000 to $800,000. Someone bought it for $720,000, according to Sotheby's.
Beyond the watch, Brady also considered a break from the bright orange and pink “Dunkings” tracksuit set he wore in 2018. Super Bowl ad hit “Dunkin” aired this year.
The auction house said famous actors Ben Affleck and Matt Damon, who also appeared in the commercial, also signed Brady's tracksuit.
Brady's array auction comes nearly two years after his announcement his retirement plans From the NFL. Brady played 20 seasons with the New England Patriots and three seasons with the Buccaneers during his career. Six of the Super Bowl wins were with the Patriots and one was with Tampa Bay.
“I'm truly grateful to each and every one of you for supporting me,” he said in a social media post announcing his retirement. “Family, friends, teammates, competitors…I can live forever. There are too many. Thank you for making my absolute dream come true.”
