The Federal Trade Commission (FTC) has issued a total of over $ 2.4 million over $ 2.4 million in a settlement order involved in the online fashion retailer fashion nova, which has been accused of hiding negative reviews. 。
Consumers who purchased items from fashion Noba by November 21, 2019 to obtain a refund qualification needed to make “valid claims” by FTC by August 15, 2023.
At present, FTC is no longer accepting questions.
Ultimately, fashion Nova is explicitly banned to hide reviews and support, and is obliged to present to customers “regardless of the opinions and rating of the approval.”
In addition, the retailer was ordered to pay $ 4.2 million.
According to the committee data, the FTC payment recipients in this case were spreading nationwide, but Illinois had the largest number of more than 25,000 recipients.
According to FTC, the median refund was $ 16 out of 148,351 recipients.
FTC filed a petition to fashion Nova in January 2022 and started the first case.
“From late 2015 to mid -November 2019, fashion Nova chose to automatically post four reviews and five -star reviews to the website, but hundreds of thousands of low stars, more denied. FTC wrote complaints about fashion nova.
FTC has argued that fashion NOVA has discovered the expressions of “less than four evaluations” and “incorrect or misleading” in “many instances.”
This was the first thing that the FTC was, including a negative review, but it was not the first case of the committee involving fashion nova.
In April 2020, the first fashion retailer said, “I did not notify the consumer appropriately, so I gave an opportunity to cancel an order if I could not ship the product in a timely manner and use the gifts illegally. We agree to pay $ 9.3 million, but we do not provide refunds for non -income products.
Furthermore, in 2022, FTC notified some companies that have notified review management, and notified that “avoiding negative reviews or disclosure is a violation of the FTC law.”
In the guide to introduce online customer reviews, FTC instructs companies not to “prevent or stop” consumers to submit negative reviews. The “rational process” to guarantee that the review is genuine is allowed, but FTC instructs companies to “handle negative and positive reviews equally.”
