The new Nike commercial spreads the message that prominent female athletes felt they were being criticized and constantly said, “How should they act?”
The ad stars such as WNBA players Kate Rinklerk and Aja Wilson along with gymnast Jordan Chili and sprinter Shakari Richardson.
In an artistically black and white production, each athlete is shown in sports and other scenarios (such as photography), while rapper dokiy narration explains how female athletes are oppressed.
“You cannot request. You cannot be relentless. You cannot put yourself first. So put yourself first. You cannot be confident, so you have confidence. Please,” the narration said.
Advertisement continues, showing women Bend your arm And as the narration progresses, “You can't challenge yourself, so you can't control it. You can't control it. Be emotional, so be emotional.”
Nike's explanation of AD goes further in terms of the expected treatments these athletes received. According to the brand, the marketing campaign aims to speak directly to “leading and dominating athletes” despite being constantly told how to act, what they can't, and who can't.” That's what I mean.
“You can't speak. You're not that ambitious.”
However, Nike's Chief Marketing Officer Nicole Graham made a comment press releasestrangely enough, it wasn't close to the advertising message. Graham said the company is “on behalf of the voices of athletes” and “trying to encourage everyone to win, whatever it is for them.”
However, the commercial makes more interesting claims, but it is said that women are not ambitious and should not enjoy themselves.
“You can't take credits. You can't speak. You can't be that ambitious. You can't break records. You can't enjoy. You can't make a request You can't stand out.”
The ad ends with an on-screen catchphrase. “You can't win.
The campaign looked like a continuation of how Clark closed her first WNBA season.
“I want to say I've won everything, but as a white person, I have the privilege,” Clark shocked in an interview with Time. “The more you elevate black women, the more beautiful it will be,” she explained.
About a day later, Clark once again contradicted her statement while talking to Time.
“I feel like I've acquired everything that's happened to me in my career.”
Clark began her second professional season with Indiana Fever in May, with the 2025 WNBA season kicking on May 16th.
Nike ads appeared during the Super Bowl LIX broadcast. The ads were estimated to come with a price tag of $8 million per 30 seconds. CBS News.
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