The news journalist, led by a former war correspondent at PBS, is launching a news platform called Noosphere to address the rapidly changing media industry.
The platform focuses on mobile users, featuring Tiktok-style video feeds and content from independent journalists being reviewed by the company. According to Semafor.
“I have been an incredibly successful career in a crumbling industry, which is a very strange place. I've gathered trophies while the audience is getting smaller and my finances aren't working. “And it's clear to me that this is actually a terminal and certainly a television business.”
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News journalists led by PBS's former war correspondent, Jane Ferguson, are launching a news platform called NOSPHERE to respond to the rapidly changing media industry. (PBS/screenshot)
The platform will initially charge subscribers $15 a month. This is a price that would later rise to $19.99, with revenue from users being shared among journalists and content creators.
“What we really wanted to do is build an architecture that will allow the best journalists to enter the content creator economy,” Ferguson said.
While teaching at Princeton, Ferguson came up with the concept of nosfair. There, they realized that traditional business models for reporters were disappearing rapidly.
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President Donald Trump and former vice president Kamala Harris have appeared on major podcasts to connect with younger voters and appeal to a broader demographic foundation. (Reuters/Brian Snyder/Kevin Mohatt)
Ferguson is seeing an increasing number of journalists and entrepreneurs seeking to seize the rapidly changing trends in the media industry. This is a change that played a particularly important role in the 2024 campaign season, with both President Donald Trump and former vice president Kamala Harris being key to connecting with younger voters and appealing to a broader demographic foundation. He appears on a podcast.
Trump appeared on the Podcant giant Joe Rogan show in late October, appearing in an interview that has received over 56 million views since being posted exclusively on YouTube. News reports revealed that Harris' campaign spent more than six numbers on Harris' appearance on the “Cole Her Dad” podcast.
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Alexander Hall from Fox News contributed to this report.
