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Daytona Beach, Florida, is in the middle of a bustling Daytona Bike Week despite economic uncertainty.
Bike Week, known as the “world's largest motorcycle event,” kicks off on February 28th and runs until Sunday.
Daytona Beach and the wider Volsia County are expected to see a $100 million influx thanks to hundreds of thousands of motorcycle enthusiasts taking part in the festival. Spectrum News 13 reported.
According to a press release from the Daytona Beach Area Convention and Visitors Bureau, the weekly event will feature “races, live entertainment, scenic rides, bike shows, vendors and food.”
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This year's iteration marks the 84th anniversary of the event. Bike Week attracts hundreds of thousands of people every year.
Fox Business'Ashley Webster reported on Thursday that motorcycles available for bike week from Daytona Beach will cost more than $12,000 to $50,000.
Ashley Webster of Fox Business reports to discuss the motorcycle industry from Ormond Beach, Florida during Daytona Bike Week.
He also spoke with Teddy Morse, CEO of Ed Morse Automotive Group. Morse told Webster that his business at Harley-Davidson dealerships was “very, very good.”
“We always want to make it better. I'm very, very happy and not satisfied, but I'm happy,” he said.
“The joy of riding a motorcycle is free,” Morse told Webster. “It's some of those moments. Today, we are all very connected through everything, through our mobile phones, our work, our people – it's the moment when you can be alone and you can be alone with your thoughts.”
In the US, the motorcycle market was worth $10.48 billion in 2024, according to Grand View Research.
“Harley-Davidson, one of the most well-known motorcycle manufacturers, said in early February that its financial performance in 2024 was heavily affected by the ongoing headwinds of discretionary products, including high-margin environments that affect consumer confidence.”
The Harley-Davidson Motorcycles corporate logo will be on display at the Disney Springs store in Orlando, Florida on June 1, 2024. (Photo: Gary Hershorn / Getty Images / Getty Images)
“The industry has faced many challenges over the past few years and has impacted all levels, but we believe it's best to take advantage of the increased consumption,” CEO Yochen Zitz said at the time.
Recently, many industries have faced uncertainty in the situation of fluid tariffs between the US, Canada and Mexico and how they affect the US economy. President Donald Trump said Thursday that he had exempted Mexican and Canadian products under the US-Mexico-Canada agreement until early April.
President Donald Trump will speak to members of the South Lawn media before riding a Marine at the Washington, D.C. White House on February 28th. On Tuesday, the Trump administration imposed tariffs on Canada and Mexico. (Reuters/Nathan Howard/Reuters)
Trump shows that “mutual tariffs” are coming in early April.
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