In the UK, biblical sales are surged, and publishers believe Z's growing spirituality is driving a revival of interest in embracing ancient texts in an increasingly unstable world.
The era Report Using transaction information from Nielsen Book Data, figures compiled by Christian publisher SPCK Group show that 87% increased over five years between 2019 and 2024.
Nielsen said sales in the broad category of “Bible and Liturgy” rose from £7 million in 2019 to £8.1 million in 2024, up from just £5 million in 2008.
Sales of fictional works are generally increasing, but sales of non-fiction books are declining. Nielsen fell 6% between 2023 and 2024. The era Added reports:
The Bible Society said the 2018 Volume Good News Bible, or youth edition, was “our most popular,” almost doubled sales since 2021.
It includes special explanations to help readers decipher the meaning of important Bible passages, as well as infographics and spaces for writing notes.
This boost comes from atheism decline and revitalized marketing and design.
SPCK CEO Sam Richardson told the outlet that sales figures are “at the heart of important cultural change on issues of faith and religion.”
Related: Charles III takes the Corner Vow to the Holy Bible and becomes King
“Atheism, once considered by modern society as the most rational adult view, doesn't seem to have the same weight or appeal anymore,” he said.
“In particular, Gen Z Z is much less likely to identify as statistically more atheist than their parents.”
Also known as post-millennial generation or occurrence, Gen Z refers to individuals who were almost born between the late 1990s and early 2010.
Sales show that the most popular edition of the Holy Bible is the new international version, a better news Bible than King James Bible.
Despite the public threat of sacred texts, the latest boost comes.
As reported by Breitbart News, Scottish film star Brian Cox played lewd billionaire media magnate Logan Roy on the HBO hit series InheritanceLast May, he described the Bible as “one of the worst books ever.”
“It's not true, it's a myth,” he said. “We created the idea of God. We created it as a matter of control. It's also a matter of patriarchy. It's essentially a patriarchy. We don't give patriarchy enough scope.”
Humans “simply hasn't evolved” to the point where we look inside ourselves to deal with problems rather than trying to solve them with religion.
