New reports from Kayak.com It highlights predicted travel trends that could dominate the next five years.
The reservation platform, “What the Future Report,” is “Vitamin T.” “T” stands for travel. This is a concept that describes people taking vacations for a wellness experience in the hopes of extending their lifespan.
“By 2030, Vitamin T will not be just a trend, it will be necessary. We are not only booking vacations anymore, but we are also investing in happiness. Forget the anti-aging cream.
“Traveling has evolved from luxury to important health interventions, and those who accept it may lead longer and healthier lives.”
In bold airport trends, travelers arrive at the gate 15 minutes before takeoff
Kayak's data shows that wellness is a priority when selecting accommodations for travelers.
Travel booking site Kayak has released its 2025 Travel Trends Report. (istock)
Welfare-focused tourism continues to grow, and there are more destinations in the US for tourists looking to rejuvenate.
Kayak recommends the following domestic destinations:
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Sedona, Arizona
“Vitamin T” is a trend that seeks travelers seek trips that help them live longer. (Thomas O'Neill/Nurphoto via Getty Images)
Sedona, Arizona boasts a hideaway for healthy living. There are opportunities for spiritual workshops, wellness resorts, and are naturally involved in ramming through its distinctive red rocks.
Located between Coconino and Yabapai counties, visitors can also participate in drum circles and healing energy sessions.
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Ojai, California
People taking part in the “Vitamin T” trend are looking for yoga retreats, spas, holistic healing, hiking and more. (Getty Images)
Trekkers to Ojai, California, located in the valley within the Topatopa Mountains about 100 miles northwest of Los Angeles, may find many ways to enjoy Mother Nature.
Eliminate (soak) hot springs, forest buses and hiking in the Rospadres National Forest.
Or engage in some overall healing treatments at any of the many spas in the area.
Ojai also has a yoga studio, an aposcully and a healthy dining venue.
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Big Sur, California
Vitamin T has people looking for a wellness retreat. (istock)
Big Sur, California offers impressive views along the Pacific coastal highways. Witness the rugged coast, towering redwood trees and blue cerulean waves.
Travelers can head to the famous Esalen Institute, a nonprofit holistic wellness centre and retreat, founded in 1962. Watch whales while riding their bikes around town. Or try spiritual leaders and healers and classes at the Post Ranch Inn.
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Christiansted, St. Croix, Virgin Islands, USA
Kayak lists “Vitamin T” as an emerging travel trend for 2025, with tourists hoping for Mother Nature, wellness retreats and more. (istock)
For a rejuvenation trip in USVI, consider this town of St. Croix as your launchpad.
Popular beachfront resorts include Tamarind Reef Resort, Buccanir Beach & Golf Resort, or Bungalows in the Bay. Guests can also sign up for an Ocean Front Yoga class.
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You can use kayaking, stand-up paddleboarding or nighttime bioluminescent kayaks in nearby Salt River Bay.
Two excursions to consider are horse riding on the beach and hiking at Jack and Isaac Bai Preserve.
Rincon, Puerto Rico
“Traveling has evolved from luxury to important health interventions,” said a Kayak representative. (istock)
Rincon offers many waterfront activities, including snorkeling, surfing and more if you are considering cutting out of tech during a wellness-inspired holiday.
If you prefer to view the ocean from the land, consider checking out Faro de Punta Higra, the historic lighthouse at the westernmost point of town.
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Rincon is also a viewing location for Sunday Town Square, Sound Bath Class and Sunscreen Farmers Market.
