tFrom Hanks to Reddit (the phrase that broke the glass more time than I would admit), I know it Lidl is currently selling Soju. This means that three of the Big 6 selling Korean national drinks are selling Korean drinks. This proves that supermarket buyers feel that Soju is popular enough to shift a lot.
But I think that is even more careful than that. Seoju, meaning “burning sake,” is a clear, distilled spirit that dates back to the three kingdoms of ancient Korea's history. Traditionally made from rice Nuruka Korean grain-based starter, but due to a lack of dietary diet in staples, sweet potatoes and tapioca were later introduced to fortify alcohol.
“Seoju was a rather confusing and obscure drink compared to its competitors,” says Marie Chong-Tong. 36 RadarWho was recommended to me as a knowledgeable Soju expert. “Shochu from Japan was cleaner and smoother and had fewer headaches, but Chinese baijiu was able to “cheaper and faster” and “hit on the spot” with ABV of up to 53%. ”
Soju is generally drunk, cooled, and drunk directly from the shot glass. Bottles are also commonly shared. Use both hands to pour it over someone else.
However, as ever, new ways to enjoy a drink are being introduced. “The Korean drink brand is very innovative,” explains Chongtong. “The lines of new products have been slipping over the past few years: Fruit injection [which are especially popular]lower ABV, fan labels targeting younger generations. I changed the Soju game by creating a single server flavored drink. ”
This so-called “green bottle soju” is the most widely available in and around the UK and is available at Sainsbury's, Tesco and now Lidl. The most common brands here are, in quite a way, GinroKorea's best-selling Soju. And judging from the presence of distillers at various music festivals over the past few summers, it is undoubtedly a young audience, Chongton, about to mention. In such events, the Soju is usually served as a half bottle, in a paper cup, then refilled with ice. Especially the rise of Alcopop and the small boom (I feel this sometimes lately) all It is placed in cans or bottles).
Soju is also mixed in cocktails (Câv For example, at Bethnal Green in East London, peach soju is mixed into a gymlet, and gin, sweet vermouth and berry soju are combined in Bristol. Bokuman); I'm told I'll add it to beer (Somaek)It's especially delicious.
That said, similar attention would be paid to more artisans, premium, smaller production Sojus, especially on the part of boutique drink retailers. Would you like to make this happen to importers reading this? Further research is needed.
Four sojus to taste
Jinro Green Grape Soju £6 Tesco (350ml), 13%. Eternal Favorite: crisp, crisp and fresh.
Lotte Cham Chulam Yogurt Seoju £5.75 Star Reamart (350ml), 12%. Inspired by the famous yogurt cocktail. Creamy, sweet, sour.
Jinlo Plum Soju £4.49 Drink Supermarket (350ml), 13%. Perfect for mixing into cocktails that require sweet plum tangs.
hwayo 41°soju £42.99 Korea Foods (500ml), 41%. Popular Premium Seoju: Incredibly smooth, clean and fantastic with fish dishes.
