Impact of Knicks Playoff Games on NYC Businesses
The recent success of the New York Knicks isn’t just winning games—it’s also doing wonders for local businesses. According to an announcement from the mayor’s office, postseason home games could potentially generate up to $832 million for businesses in the city.
So far, the playoffs have brought in around $195 million through various channels such as tickets, food, merchandise, transport, and accommodations.
Cynthia Gill, floor manager at Stout—a blue and orange sports bar situated near Madison Square Garden—reported a significant increase in customer numbers during the Knicks playoff season. “We hit capacity an hour before the game began,” she mentioned, estimating that about 1,000 fans flocked to the bar on Wednesday night.
In fact, even when it rained, people were standing outside waiting to get in, Gill observed. This was a significant jump from the usual crowd of about 100-200 patrons, with game nights bringing in 500-600 fans, according to Stout hostess Dana.
Mustang Harry’s, another popular Midtown sports bar with a 30-year history, noted that the Knicks’ winning streak has resulted in “the biggest influx of customers we’ve ever seen.” A bar representative mentioned that the postseason sponsorship can easily double their regular attendance, filling up more than two hours ahead of the game.
“Before COVID, we had a solid lunch business, which is slowly building back up,” the spokesperson added. “The current success of the Knicks is really helping relieve some of that pressure, especially as summer approaches.”
Adriana Juarez, event coordinator at Sports Bar and Restaurant Pen 6, expressed that the playoffs have significantly boosted their sales. “It’s different during the playoffs; it’s just wild.” After a tough game on Wednesday, she noted that while many customers were upset, the bar remained busy.
According to projections by the mayor’s office, each home game in the conference finals is expected to generate around $91 million for the city, with benefits expected to reach various neighborhoods beyond midtown.
Ryan, a bartender at Gin Mill on the Upper West Side, shared that the bar has been “packed” during every Knicks postseason game. “Even during early week games, there’s no room. It’s definitely not the norm,” he said. Being Canadian, Ryan recognized the difference in fan enthusiasm compared to hockey, noting the unique passion of New York sports fans.
As a bartender, he admitted they are all eagerly keeping an eye on the Knicks, considering how much it benefits their establishment. “It’s definitely a win-win,” he noted, highlighting the lively atmosphere and the extra tips that come with it.
Knicks fans have been actively supporting local breweries, purchasing Merman IPA from Coney Island Brewing Co. and Crisp Pilsner from Sixpoint Brewery. But the economic impact isn’t confined to just bars and restaurants.
Michael, an employee at Holiday Inn Express in Chelsea, remarked on how games are influencing hotel bookings. “Most guests I speak to mention the game as their reason for visiting. We’re nearly sold out for next Saturday,” he said.
In the tattoo industry, Brooklyn-based artist Stephen Avalos mentioned a rise in Knicks-themed requests in recent weeks, signaling increased interest from visitors.
Back at Stout, Gill has stocked up, ordering 100 cases of midday hard seltzer for the upcoming Friday game after customers emptied 50 cases the previous week. “It’s a challenging job, but when people are here, it creates a great atmosphere,” she remarked. “You can see the joy; people are hugging and celebrating together.”
Looking ahead, Gill is optimistic about continued profitability. “It’s helped many businesses thrive, establishing a strong base for our regular customers,” she said. “When fans come back during the season, it contributes to repeat business, which is always the best kind.”
