Sidney Sweeney is stepping into a unique venture. Through her recent collaboration with the Dr. Squatch soap brand, she has decided to promote bath water for her fans.
At the New York City premiere of her new film, “Echo Valley,” she shared her thoughts on the project and how it encourages men to embrace their personal care routines. “Honestly, that’s the idea,” she stated.
When asked about the mixed reactions from fans regarding her promotional efforts, Sweeney mentioned, “I think it’s more entertaining to see everyone’s different takes on it.”
Sweeney, known for her role in “Euphoria,” expressed that the concept of incorporating bath water into a soap was her idea, saying it all started from her campaign with Dr. Squatch, where she suggested a soap enriched with a “splash” of bath water.
For the premiere, Sweeney dazzled in a striking red Bella Wang gown and styled her glossy blonde hair in soft waves. Later on, she changed into a chic red off-shoulder midi dress, paired with high red pumps.
Last week, the “White Lotus” actress announced her collaboration with Dr. Squatch. She explained in the brand’s press release, “If fans start asking for a bath, they can either overlook it or transform it into a soap bar.”
“It’s unusual, in a good way. We want to create something memorable that smells great and performs well, just like the other Dr. Squatch products I adore,” she shared.
She hopes this venture will encourage people to reconsider traditional personal care products and opt for more natural solutions.
The soap she’s promoting is titled “Sydney Bath Water Bliss,” and it’s set to launch on June 6th. The product features ingredients like pine bark extracts and exfoliating sand, inspired by “the best places on earth: the Great Outdoors and Sydney Sweeney’s baths.”
On a personal note, Sweeney is navigating a new chapter in her life after ending a six-year relationship with Jonathan Dabino. In a recent interview, she mentioned feeling happy about the direction her life is taking.
