Celebrating Lancôme’s Juicy Tubes with Paris Hilton

When I think of nostalgic trends, I can’t help but picture Y2K vibes: cargo pants, baby tees, and yes, butterfly clips. But, honestly, nothing quite captures that era like swiping on Lancôme’s Juicy Tubes to kick off the day. Picture Jennifer Coolidge in “Legally Blonde” with her glossy, sparkling lips. It just brings me back.

Last month, Paris Hilton celebrated the 25th anniversary of these iconic Juicy Tubes through Lancôme’s “Juicy Kiss” campaign, making waves online with her signature Parisian fashion. “Kissing is good for juicy,” she quipped—isn’t that perhaps what socialites might say today? It feels like a shout-out to all those pink velour tracksuits and rhinestones of the early 2000s.

Take a moment to think about the experience. This original Juicy Tube gloss isn’t just about looks. It’s designed to hydrate your lips for up to four hours, without any parabens and packed with Vitamin E, giving you that naturally rich feel.

And true to form, the internet paid close attention as these glossy lips made their way from the runway to TikTok. Celebrity makeup artist Genevieve Herr mentioned to Alexa that “the shiny lips are back.” It’s interesting to note that she’s worked with big names like Anna Wintour. A few years ago, it was all about matte finishes—things have definitely shifted.

In keeping with the trend, Lancôme has decided it was time to add some sparkle to their Juicy Tubes, presenting a new hybrid oil gloss that combines skincare hydration with modern stain-friendly shine.

With this latest offering, you can swipe on some serious shine along with skincare benefits, featuring a high concentration of squalane for up to 70% hydration in just one application. The larger applicator allows for easy use and delivers 24-hour moisture, promising smooth, bouncy lips within two weeks.

These Juicy Tubes are quickly becoming a go-to for women seeking an effortless, youthful glow. Herr showcased a range of ten vibrant shades, each with a luxurious applicator that glides effortlessly. The pop of the lid? It almost sounds like a kiss. With hydration lasting up to 24 hours, daily use can supposedly leave your lips feeling smooth and revitalized in no time.

This new formula truly taps into Y2K nostalgia while meeting modern needs. The collection, featuring everything from subtle nudes to brighter berry shades, really caters to any mood you might be in.

If you’re on the lookout for an easy yet chic style, these Juicy Tubes seem like the perfect addition. As Paris Hilton once proclaimed, “it’s hot.” And despite it being 2025, I think that sentiment remains timeless.