Did Hugh Know?
Research reveals that one in five food and drink products available in the US contains synthetic food dyes. This study examined around 40,000 grocery items.
The initiative to eliminate oil-based food coloring from the food supply is spearheaded by Robert F. Kennedy Jr., the Director of Health and Human Services.
Researchers looked into the ingredients of products that children commonly enjoy, such as candies, sweet drinks, ready-to-eat meals, breakfast cereals, cakes, cookies, and pastries.
Interestingly, regulatory bodies generally deem artificial food dyes as safe. However, ongoing research suggests a possible link to hyperactivity, hypersensitivity, and other health concerns in children.
“With the growing body of evidence over the last 40 years regarding the dangers of synthetic dyes, it’s disappointing to see them still prevalent in foods, especially those aimed at children,” stated the George Institute for Global Health.
The Dunford team focused their study on ingredients in popular children’s products. Results show that about 28% of these items had synthetic dyes, compared to just 11% for other types of foods.
The Food and Drug Administration has announced plans to phase out six specific dyes by the end of 2026.
According to researchers, confectionery companies top the list for synthetic dye usage, with Ferrero (60%) and Mars (52%) identified as the major offenders.
It’s also noted that around 79% of sports drinks contain these dyes, and 51% of energy drinks made by PepsiCo fall into the same category.
When contacted for their comments, a Ferrero spokesperson assured that their products comply with local, state, and federal regulations regarding food additives. “Our products are safe to enjoy,” they emphasized.
In response, PepsiCo mentioned in April that they will gradually phase out artificial colors.
What’s surprising is that products with synthetic dyes averaged over twice the sugar content compared to those without any dyes.
“The high sugar levels in these vibrant products suggest that companies use synthetic dyes to market sweet foods and drinks, both of which are linked to health issues,” experts say.
The study faced criticism from the National Confectionery Association (NCA), which pointed out “significant gaps in analysis.” According to Christopher Gindlesparger, a senior NCA official, while the report measures dye prevalence, it overlooks consumer exposure.
The NCA refers to data from the National Health and Nutrition Survey, indicating that people in the US consume chocolate and candies two to three times a week, adding approximately 40 calories and one glass of sugar daily.
Furthermore, the FDA is moving forward with the phase-out of six dyes by the end of 2026, including Citrus Red No. 2 and Orange B.
RFK Jr. also urged companies to hasten the removal of Red 3, which is likely to be eliminated by January 2027. Some states are taking independent measures to regulate or prohibit specific synthetic dyes.
Despite existing regulations, Dunford advises parents and consumers to carefully examine labels for synthetic dyes and high sugar levels. “If a product includes either, it’s best to avoid it, especially for kids,” she recommended.





