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American toymakers get boost from Trump tariffs, increase their US manufacturing

Some US toy making companies have experienced an increase in domestic manufacturing amid President Donald Trump's import duties.

Lauren Simonetti of Fox Business reported on Tuesday that Ohio-based Simplay3 “hired 10% more workers and runs this operation 24/7.”

The company can use the “rotomolding” process at its northeast Ohio facility to make slides, playhouses, play tables and other children's toys, according to its website.

Making toys in America helped to lower the price of Simplay3 amid the Trump administration's tariff efforts, Simonetti reported.

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Simplay3 ecommerce director Matthew Murdoh told the Fox business that American consumers “will benefit from the fact that no additional $15 is charged on the $100 item.”

“Our prices will remain the same,” he said.

“We've made a conscious effort. As a small company that can do this, we can make a conscious effort to start designing products that cost under $100. This is $49, under $79. Nowadays, it's not necessarily sold through prices, but it's what consumers are looking for now.

Another company, Cra-Z-Art, announced last week that it had planned to increase its US toys by increasing US manufacturing space by 50% and “fighting the costs of tariffs on imported goods from China and other countries.”

According to CRA-Z-ART, the move will lift domestic manufacturing space for toys, art and school supplies suppliers from the current 1 million square feet to 1.5 million square feet. Its US factories are located in Lewisburg, Tennessee and Jacksonville, Florida.

“Based on the current economic situation, we are taking critical action to expand and invest in American manufacturing,” CRA-Z-ART Chairman Lawrence Rosen said in a statement. “We are fortunate to have our infrastructure and capabilities set up to rapidly increase production of toy and school supplies, as well as the manufacturing space here in the United States.”

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He said the expansion will “provide significant benefits for retail partners by enabling products to be brought to market faster and more cost-effectively,” bringing consumers to savings.

The Trump administration placed new tariffs on imports from China in early March, bringing 20% ​​of collection of goods from the country into the US.

President Donald Trump is walking across the south lawn to ride Marine One at the White House on March 7, 2025. (Kayla Bartkowski / Getty Images / Getty Images)

Canada and Mexico were also hit by tariffs of 25% at the time, but Trump later introduced two countries' exemptions on products under the US and Mexico-Canada agreements until early April.

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China-made toys make up almost 80% of toys purchased in the US. Associated Press It was reported quoting figures from the Toy Association.

According to the outlet, Greg Ahern, CEO of the Toy Association, said tariffs could raise prices for toys for American consumers later in the year.

Man looks at the toys in the store

According to the Associated Press, Chinese-made toys make up almost 80% of toys purchased in the US. (istock / istock)

The American Toy Industry Association and others around the world are asking for toys to be excluded from all tariffs so that the US and its trading partners work to renegotiate better trade transactions, according to a press release from the Toy Association.

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