President Biden’s reelection campaign launched a $14 million ad campaign in May focused on reaching Black, Latino, and Asian American Native Hawaiian and Pacific Islander (AANHPI) voters. .
The investments will be in states the Biden campaign considers critical to victory, including the Midwest’s “Blue Wall,” the Sun Belt, and the Southwest. The ads will air during sports programs, during commercials on programs such as ABC’s “Abbott Elementary,” and on digital platforms.
The campaign plans to employ more than 500 staff and open 200 offices across the state by the end of May. The government also plans to strengthen support for agency travel and small and medium-sized enterprises within this month.
In announcing the launch of the ad, the campaign criticized former President Donald Trump’s campaign for lagging in fundraising compared to the Biden campaign’s $192 million in cash on hand.
“We have historic resources on hand to literally defeat our opponents,” communications director Michael Tyler told reporters, adding that the Trump campaign “has very little time to catch up.”
The campaign points out that Trump is “locked up in New York” or “hiding out at Mar-a-Lago” while the Biden campaign continues to make hush money payments. He criticized Trump for needing to be in the New York courtroom. trial.
“President Trump’s paid media strategy is nothing short of poor and inadequate,” Tyler added.
The $14 million ad buy builds on the Biden campaign’s six-week $30 million ad buy in March.
Asked about Trump’s polling in battleground states, where recent polls show Trump leading Biden by single digits in seven battleground states, the campaign said the campaign is far from Election Day. He reiterated that he is not worried about the current opinion polls.
“We’re not putting our stock into any particular poll. The bottom line is it’s definitely going to be a close race,” said Quentin Fawkes, chief deputy campaign manager.
“We are very confident in where we are right now.”
Sunday marked six months until voting day.
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