The Biden campaign released a new ad on Monday morning as part of a $50 million advertising offensive ahead of the first presidential debate later this month, highlighting former President Trump’s conviction and making “character” a central driver of the 2024 presidential race.
The new ad, titled “Character Matters,” highlights the ruling in New York State v. Trump.when A jury found Trump, a former president and presumptive Republican nominee, guilty on all 34 counts of first-degree falsifying business records. Trump has pleaded not guilty to the charges and has vowed to appeal the verdict.
President Biden waves as he arrives in Los Angeles to attend a campaign event, Saturday, June 15, 2024. (AP Photo/Alex Brandon)
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“This election is between a convicted felon who is only fighting for himself and a president who is fighting for your families,” the ad says, highlighting Trump’s legal challenges and saying the president is focused on “reducing health care costs and making big corporations pay their fair share.”
The ad was released ahead of the first presidential debate, scheduled for June 27th next week.
The ad is part of a $50 million paid media campaign the Biden campaign launched in June, and will air on mass market and connected TV in every battleground state, as well as on national cable, according to the campaign.
On the left is former President Trump and on the right is President Biden. (Getty Images)
“He comes to the first debate as a convicted felon who continues to prove he will do anything and harm anyone if it brings Donald Trump more power and more revenge,” said Biden campaign communications director Michael Tyler. “That’s why he was convicted, that he encouraged a mob to storm the U.S. Capitol on January 6th, and that his entire campaign has been an exercise in revenge and retribution — because he is blind to the people the president is supposed to serve and will do anything for his own gain and power.”
Tyler stressed that in the 2024 presidential election, “character matters, and the president of the United States should be someone who understands that the highest office in the nation is for him and his family, not a way to line his own pockets.”
President Biden (left) and actor George Clooney. (AP/Getty)
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“That’s the spirit Joe Biden brings to his job every day: fighting for safer communities, fighting for the middle class, making sure businesses pay their fair share. It’s a stark contrast and it’s so important to the American people,” he said. “That’s why we remind voters every day that Joe Biden is fighting for them, while Donald Trump is running a campaign focused solely on one person: himself.”
The Biden campaign also said Monday that the media campaign will target voters in battleground states in the June election as part of an “aggressive and comprehensive effort to engage and activate the voters who will decide this election.”
The advertising offensive also includes a “historic” investment in reaching out to Black, Latino, Asian American and Native Hawaiian/Pacific Islander voters, which the campaign is calling its “largest investment ever.”
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The ad campaign comes after Biden’s campaign raised a record $30 million at a star-studded fundraiser hosted by Jimmy Kimmel in Los Angeles, which was attended by big names including former President Barack Obama and Hollywood actors George Clooney and Julia Roberts.
The massive fundraising comes after Biden attended a star-studded fundraiser in New York City in April, which raised more than $25 million.
Meanwhile, the first presidential debate will be hosted by CNN in Atlanta on June 27.
