Swimwear company Moana is facing backlash for featuring a man in an ad for its women's bikini line, and the company is defiant in the face of criticism.
Critics were quick to speak out after the Australian company hired Male model Jake Young will reportedly be showing off a lace one-piece swimsuit that will retail for $99. new york post.
“Loving this look,” Moana wrote on her Instagram page, adding: “Jake is wearing a size S.”
However, many customers were unimpressed by the sight of Jake frolicking around in a size S swimsuit and with his hair swung back. They clearly stated so in the comments of the company's Instagram post.
“Sorry Moana, this is not the way to empower women,” one woman commented. She said: “This is giving men power over us again and saying men will do better.”
“Why can't men just be men? I'm done with this story,” another wrote.
One woman slammed the ad's actual marketing sense, writing: If a man wears clothes designed for women, most women won't want to buy them. ”
Instagram/Jaquito
Commenters said Moana has lost her as a customer. “I will never shop here again! This is a disgrace to women!” she wrote.
Another joked that Moana was the next Bud Light.
“Apparently your marketing team has learned nothing from Budweiser and is targeting big losses. I hope the loss in revenue was worth it,” the comment reads. .
Of course, there were many comments supporting Moana, which featured men wearing women's swimsuits.
However, Moana was defiant and even belligerent towards her detractors. The company slammed its critics, telling customers: “If Jake in our bikini upsets you that much, we feel this may be your problem.”
The company reported that daily mail People who criticize the ad are calling it “ridiculous.”
“We think it's extremely ridiculous that people would pick this one post out of our 13 years of business and make wild statements about how we don't empower women,” the company said. said in a statement. statement.
Instagram/Jaquito
“Moana Bikini is, and always will be, one of the most inclusive and empowering brands in existence. This is true not only in terms of the range of women's sizes and styles, but most importantly, in terms of the range of women's sizes and styles. It's about loving and accepting people of all races, ethnicities, shapes and sizes, genders and sexual orientations,” the spokesperson added. It hasn't changed, and it won't change in the future. ”
“Many commenters said it was a 'woman's joke' when in fact it's clear they're homophobic and have a problem with someone openly and confidently expressing their sexuality. The company is using the excuse that it believes it to be an “insult to the world”.
“We're happy to receive feedback from people, both negative and positive. But we're not here to please everyone. That's an impossible task. If you're not happy with this individual post of a proud gay man wearing his clothes with confidence, just keep scrolling or unfollow, right?”
“Imagine choosing to be angry about something and living your life only to stay there, comment, and engage, only making yourself more and more angry,” the statement concludes. I'm wearing it.
Moana kicked out a lot of people. photo shoot Its swimwear features a “body positive” message, modeled on models who are older or overweight, have surgical scars, or otherwise don't fit the ideal of attractive beauty.
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