Film and television studio Alcon Entertainment on Monday accused Tesla and Warner Bros. Discovery of using images related to the movie “Blade Runner 2049” to promote Tesla's new self-driving cybertaxi.・Sued Discovery.
alcon california federal government lawsuit It alleged violations of U.S. copyright law and accused Tesla of “false endorsement” for suggesting a relationship between Alcon and the electric car maker owned by Elon Musk.
“Smart brands considering partnering with Tesla must consider Mr. Musk's highly amplified, highly politicized, capricious and arbitrary behavior, which at times devolves into hate speech. Yes,” the complaint states.
Tesla and Warner Bros. did not immediately respond to requests for comment.
Warner Bros. is Alcon's distributor of Blade Runner 2049, the long-awaited sequel to the 1982 cult classic Blade Runner, starring Ryan Gosling and Harrison Ford and winning two Academy Awards in 2018. did.
Alcon announced that it has declined a request from Warner Bros. to use its images for Tesla's CyberCab unveiling, which will be livestreamed on October 10th. Tesla then used artificial intelligence-generated images that mirrored the movie for its cybertaxi events, according to the complaint.
Alcon said in a statement that the defendants' actions “have the potential to cause confusion among Alcon's Blade Runner brand partner customers, including those we partner with on the upcoming Blade Runner 2099 series for Amazon Prime.” “It's expensive.”
The lawsuit doesn't mention specific damages, but it says Alcon spent hundreds of millions of dollars building the Blade Runner 2049 brand, and that “the economic scale of the embezzlement here was substantial.” said.
