Swipe, a new biography detailing the life of Whitney Wolfe Herd, the founder of the dating app Bumble, is set to stream on Hulu, which is owned by Disney. Despite this announcement, Bumble’s stock saw only a modest increase of 0.14% around 1:45 PM EDT on Friday.
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The film debuted earlier this month at the 2025 Toronto International Film Festival. It tells the story of Wolfe Herd as she maneuvered through the male-centric environment of Silicon Valley to create Bumble back in 2014. The biopic stars British actress Lily James, alongside British actor Dan Stevens and American actor Jackson White.
Interestingly, Wolfe Herd’s team was not involved in the film’s production due to a non-disclosure agreement she signed when leaving Tinder, the platform she co-founded. She departed from Tinder after speaking out about incidents of sexual harassment and abuse in the company, eventually leading to a settlement.
Bumble Faces Financial Challenges
As the biography is released, Bumble is undergoing a significant reorganization to combat a decline in revenue and user numbers. The company recently reported an 11% drop in paying users, bringing the total down to 3.8 million across all platforms.
Bumble also posted a net loss of $254 million in its second-quarter results, largely attributed to asset write-offs of $405 million. Earlier in June, the Texas-based company reduced its workforce by 30% as part of a strategy to cut costs by over $100 million.
Furthermore, Bumble is shifting its focus to core product innovations, while also trying to remain adaptable to market dynamics. Notably, the company is reportedly working on a matchmaking app utilizing AI and plans to introduce new features aimed at Gen Z and Bumble BFF for younger millennials.
Analyzing BMBL as an Investment
On Wall Street, Bumble’s stock is generally viewed with a hold consensus on Tipranks. This perspective comes from a blend of two buy ratings, 13 holds, and two sells from 17 analysts over the last three months. The average price target for BMBL is $6.75, suggesting a potential downside risk of about 6%.
Check out the Analyst ratings for BMBL here.
Disclaimer and disclosure issues are noted.
