A group of business leaders is kicking off a campaign aimed at easing a nearly century-old Prohibition-era law in New York that complicates alcohol sales.
The initiative, named Cheers for Change, is spearheaded by the New York State Business Council along with liquor distributors, bars, restaurants, and various figures from the hospitality sector.
As part of this proposal, the group seeks to:
- Ease the 200-foot restriction that limits the proximity of alcohol-selling establishments to schools and places of worship.
- Modify or eliminate the 500-foot rule, which restricts the operation of restaurants, bars, and clubs near one another, even in commercial areas.
- Expand the number of retailers permitted to sell alcohol.
- Allow individuals to hold multiple liquor store licenses.
- Amend the “tied house restriction” to let applicants with minor or indirect interests in one industry tier apply for licenses in another tier without posing competitive risks.
Many of New York’s alcohol regulations trace back to just after Prohibition ended in 1934. Fast forward nearly a hundred years, and the coalition argues that businesses and consumers now navigate a vastly different economy.
While some older rules have seen updates, they suggest that more changes are necessary for adapting to today’s landscape.
Paul Zuber, executive vice president of the New York State Business Council, remarked, “New York has made significant strides—credit to Governor Hochul, the Legislature, and the State Liquor Authority for their efforts to modernize alcohol laws.” He also emphasized that, while progress is commendable, there’s still substantial work to be done, insisting that New York’s laws should reflect the reality of 2026 rather than clinging to outdated standards.
Andrew Riggy, executive director of the New York City Hospitality Alliance, expressed that revising the 200-foot and 500-foot restrictions would eliminate obstacles that hinder the growth of bars, restaurants, and other hospitality businesses, thereby aligning regulations with modern consumer needs.
The coalition noted that revising these laws would also benefit grocery stores and restaurants. Presently, New York City prohibits wine sales in grocery stores, largely due to pressure from liquor store advocates.
In recent years, New York has implemented various reforms to provide restaurants and bars with greater operational flexibility. However, there have been concerns about an overabundance of such establishments in certain neighborhoods, which could lead to pushback against changing the buffer zones near schools.
City Councilman Harvey Epstein, who serves areas where alcohol is commonly sold, pointed out that any modifications would need careful evaluation. He mentioned the importance of maintaining a diverse array of local businesses, like dry cleaners and pharmacies, alongside bars and restaurants.
The State Liquor Authority acknowledges that many of New York’s beverage laws are outdated and need a comprehensive update to foster economic growth and consumer convenience.
An official close to Governor Hochul indicated that she is actively engaged in reform efforts and has already repealed some obsolete liquor regulations. The official praised the governor’s commitment to supporting small businesses through measures like reducing unfair fees and facilitating quicker openings.
Moving forward, Hochul is eager to collaborate with all involved parties in the upcoming legislative session to build upon current advancements.
Proposed reforms include lifting outdated restrictions on dancing, as well as extending operating hours for bars and restaurants during significant events, such as the FIFA World Cup. A recent report from the Commission on Reforming the Alcoholic Beverage Control Act suggested further modifications to New York’s alcohol laws, particularly concerning tied house regulations and the 200-foot and 500-foot limit.
The Cheers for Change campaign advocates for ongoing efforts on these recommendations, viewing them as a roadmap for the future of alcohol law modernization in New York.





