One former Chick-fil-A employee is changing things up.
Employees at the fast food chain were told to stop posting menu hacks on TikTok, but now they have a deal with Shake Shack instead.
known as Miriam Webb @mirithesiren The TikTok star started working at her local Chick-fil-A in California in April 2023. That was when she had just experienced a heartbreak, she had lost her job as an executive assistant to a Harvard professor, and she was depressed.
“When I started making these videos, I was going through a weird breakup. I’d usually call this person on my lunch break, but I couldn’t call them anymore. So I was like, ‘You know what? I was like, “Well, it’s okay.” I’m going to make a TikTok. “I needed a distraction,” said Webb, 22. told the people.
Webb, who was logging 12-hour shifts at Chick-fil-A in addition to working a side job at Aldi, began making videos of employees eating during lunch on Dec. 9. shared her breakfast When you’re sitting in the break room wearing your uniform.
The St. Louis native eats and talks to the camera as if she were having a meal with a friend, and invites her followers to join in.
As her follower count and views grew from thousands to millions, she started adding menu hacks to her content. chicken sandwich For cheaper, order sweet tea and vanilla creamer make milk teaand a review of the new menu.
It wasn’t like that until she became a girlfriend. Chick-fil-A’s New Cherry Berry Drink Review After the company took notice of her video, it exploded with 3.6 million views.
“[A news outlet] We have reached out to Chick-fil-A for comment on this story. They were like, “What do you think about your employees making these videos?” So Chick-fil-A said, “No comment, but who are you talking about?” ’” Webb said.
Although he didn’t get in trouble, he was told that he could no longer post videos while in uniform or at a restaurant and that he would have to take his food home and record from there.
But Webb said he thought that would reduce credibility, saying, “All of these videos were posted in real time. Not that I was opposed to the idea, but it’s not like I was doing my job.” It felt like there was some truth to it.”
April 15th, she posted She wrote in the caption that the brand asked her to stop making videos. Sorry everyone :/ Thank you for all the support and love, but it’s the end of an era. ”
Fans in the comments section praised her, with many commenting that suspending her videos would be a “huge loss” for Chick-fil-A.
Meanwhile, another fast food chain was hoping for an opportunity to take advantage of what influencer James Charles called Chick-fil-A’s “huge missed opportunity.”
“The owner of Shake Shack is from St. Louis, and I’m from St. Louis. I’ve always loved Shake Shack, and eating at Shake Shack has always been like eating at home,” Webb explained.
web posted her first video It was published as a Shack Shake partner on April 21st and has received 3.9 million views. We are currently building a long-term partnership.
“CFA dropped the bag and Shake Shack grabbed it,” someone commented.
She has since also shared sponsored posts with El Pollo Loco and Zaxby’s, and thanks to those opportunities, Webb can now focus solely on social media instead of working 12-hour shifts .
“I kept saying to my mom, ‘Please pinch me. Is this actually happening? What’s going on left and right?'” she laughed.
But the love for Chik-fil-A is never lost. She sees everything as a learning experience for her.
“I think my year at Chick-fil-A was a year of PR training. There’s a lot of soul-searching because you have to be nice to everyone at Chick-fil-A,” she says. explained. “You have to stay calm whether they’re yelling at you or screaming at you or whatever it is. When I see a mean comment, I’m like, ‘You can respond. , I love you, have a nice day.’ And that’s what I’m doing. ”
