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Chipotle looks to lure Gen Z workers with mental health perks

Chipotle on Wednesday said it plans to hire 19,000 workers for the upcoming “burrito season,” offering benefits to attract and retain Gen Z workers who prioritize financial and mental health. Reinforced.

The California-based chain will match up to 4% of employees' salaries through 401(k) contributions when they repay their student loans, and says that “eligible employees will no longer have to repay their student loans.” “You no longer have to choose between saving money and saving money.” Towards retirement. ”

New hires will also be given access to Cred.ai, which has been dubbed the “Tesla of banking” because of its high-tech Visa credit card, which is designed to limit spending so customers don't fall into debt.

Chipotle is also partnering with SoFi to provide employees with access to a “financial well-being education platform” that includes an “assessment of your current financial outlook” and “suggestions and tools for improvement.”

In addition to financial benefits, the company also offers employees six free sessions with a qualified counselor or mental health coach.


Chipotle wants to hire an additional 19,000 workers ahead of the busy “burrito season,'' which begins this spring. Reuters

The new benefits are part of a plan to boost hiring during the busy “burrito season'' from March to May.

“More than 73% of Chipotle restaurant employees are Gen Z, and these new benefits are in response to the challenges they face,” the company said in a statement.

The restaurant chain, which has more than 3,100 locations nationwide, pays full-time crew members about $43,000 in annual salary and bonuses, according to its website.


Chipotle is dangling incentives for Gen Z workers, including mental health and financial health support.
Chipotle is dangling incentives for Gen Z workers, including mental health and financial health support. AP

Kitchen leaders earn about $49,200, while restaurant general managers earn $89,900.

A recent study by Gallup and the Walton Family Foundation found that less than half of Gen Zers are “thriving” in life, a much lower percentage than their Millennial peers.

Only 41% of Gen Z members between the ages of 18 and 26 say they are thriving, compared to about 60% of Millennials the same age. . According to research.

Generation Z is a colloquial term for people born after 1997, while Millennials are defined as people born between 1981 and 1986.

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