Christian and Gospel Music Sees Resurgence in the U.S.
According to a report from Luminate projected for mid-2025, there’s a notable revival of Christian and Gospel music across the United States, coinciding with the rise of what’s being called “recession pop.”
The investigation highlights shifting trends in music consumption. As reported, Luminate, a data and analytics firm in the music industry, provided valuable insights into how listeners are changing their habits.
The report reveals some significant statistics:
Global music streaming continues to grow, with total on-demand audio streams reaching 2.5 trillion at the midpoint of 2025. This is a considerable increase from the same period last year.
In the U.S., on-demand audio streams rose to 696.6 billion in 2025, up from 665.8 billion in 2024.
Yet, it’s worth noting that while the number of streams is higher than ever, the growth rate has slowed. In 2024, the U.S. and global on-demand audio streams grew by 8% and 15.1%, respectively, but those figures dropped to 4.6% and 10.3% in 2025.
Interestingly, over the past 18 months, overall music streaming has seen a slight decline compared to the same time last year. However, Christian and Gospel music has bucked this trend, following a lead from rock and some genres of Latin and country music.
Jaime Malnett, Luminate’s vice president of musical insights and industry relations, indicated that more individuals are reconnecting with their Christian faith, contributing to the genre’s recent popularity.
Noteworthy names in the Christian and Gospel genre include Forest Frank, Brandon Lake, and Elevation Worship.
Malnett attributes the genre’s rise to a youthful and engaged fan base composed of 60% women and 30% millennials.
This growth stands in contrast to some previous reports that suggested a decline in Christianity in America.
A study from 2015 indicated that one in five American adults lacked a formal religious affiliation, which was a 5% increase since 2008.
Pew Research reported that the majority of individuals who identified as non-religious tend to be white men, and an increase in education and income often correlates with this trend.
