Ben Cohen Responds to Unilever’s Ban on Palestinian Ice Cream Flavors
Ben Cohen, co-founder of Ben & Jerry’s, stated on Tuesday that the ice cream company’s parent company, Unilever, has stopped them from offering “Palestinian flavors.” Cohen and Ben & Jerry’s, based in Vermont, have long been associated with social activism, particularly in support of Palestinians and criticism of Israeli policies.
In a post on X, Cohen expressed frustration over Unilever’s decision, specifically referencing its ice cream division, Magnum. “Since Unilever and Magnum prevented us from making flavors for Palestine, I’m taking matters into my own hands,” he wrote, encouraging the public to help him brainstorm flavor ideas. “I have a watermelon and an empty pint. What do you suggest?”
Cohen’s watermelon has become a symbol of Palestinian unity, as its colors reflect those of the Palestinian flag. He argued that the suffering endured by Palestinians, particularly children, in recent years has been beyond imagination. While a ceasefire is a small relief, Cohen pointed out that significant work remains, emphasizing that Palestinians still live under occupation.
“They deserve dignity, security, and the same rights as everyone else,” he added. “A while ago, we tried to create a flavor promoting peace in Palestine, a call for justice and dignity. Unfortunately, our parent company wouldn’t allow it.” So now, Cohen is developing a watermelon-flavored ice cream to advocate for lasting peace and repair for the damages inflicted upon Palestinians.
His efforts are intended to bring attention to the experiences of Palestinians, especially children, ensuring that their suffering isn’t overlooked. A request for comments from Unilever has been made but no response has been received.
This past May, Cohen was removed from a Senate hearing for protesting against the Israel-Hamas conflict. He vehemently accused Congress of indirectly funding harm to children in Gaza, illustrating his commitment to activism.
Recently, co-founder Jerry Greenfield announced his departure after 47 years, citing Unilever’s control over their voice in social matters. Cohen reiterated that Greenfield’s legacy should be honored and not muted. Earlier this year, it was alleged that Unilever had breached its merger agreement by terminating CEO David Stiebou, following concerns over his activism.
