Coca-Cola Considers Adding Protein and Fiber to Beverages

Your favorite soda might be on the verge of a health makeover. James Quincey, CEO of the Coca-Cola Company, hinted at this possibility during an interview with CNBC at the World Economic Forum in Switzerland.

Quincey expressed that Coca-Cola sees its offerings as a diverse range of beverages rather than relying just on one product. When discussing this lineup, he mentioned, “More protein.”

He noted that by eliminating lactose, production capabilities have increased. Last year’s fastest-growing trademarks in the U.S. included Coke, buoyed by Coke Zero and Diet Coke, alongside the Fairlife protein drink.

Coca-Cola owns Fairlife, which has gained traction for its protein-rich dairy products. Quincey emphasized, “We focus on refreshment and protein. And people are definitely seeing more protein.”

He also hinted that the company might explore an increase in textile production this year. In an interesting note, he mentioned that adding fiber to beverages could be seamlessly done, remarking, “If you put it in a drink, it will be more or less completely masked.” Fiber is versatile, dissolving easily in liquid, making it adaptable for various drinks.

Quincey shared an example from Japan, where a Diet Coke variant contains added fiber. However, he also pointed out that Coca-Cola Fiber+ remains a “niche” product in Japan as most consumers don’t typically choose drinks for their fiber content.

Responses to this potential trend vary. Dr. Michael Edney, a family medicine physician and registered dietitian in Florida, offered some skepticism. He described these types of beverages as “almost functional junk food,” saying that while they might have improved nutritional profiles compared to regular sodas, they often don’t meet established health standards.

He highlighted that products labeled as “high fiber” or “high protein” might mislead consumers into thinking they are healthier than they really are. According to him, the upcoming Dietary Guidelines for Americans emphasize reducing intake of highly processed foods and sugary drinks, regardless of any added fibers or proteins.

The protein trend has gained significant traction in 2025, continuing into the current year. Starbucks, for instance, recently introduced beverages containing significant protein amounts, which nutritional experts note can be beneficial for some consumers.

Ultimately, changes in consumer preferences may indeed lead to a transformation in what we find on supermarket shelves, blending health trends with classic refreshment.