EA Sports will offer players $600 and a free video game in exchange for allowing their names, images and likenesses to be included in upcoming college football games.
And the College Football Players Association (CFBPA) is having none of it.
In a statement posted to X, the CFBPA accused EA of stripping them of royalties and treating players like “children.”
“The news here is that this is the first royalty-free group licensing agreement in sports business history,” the group said via FrontOfficeSports.com. “CFB athletes get video games in exchange for royalties. Athletes in America’s second most popular sport” being treated like a child.video games instead [cash]”
The news here is that this is the first group licensing deal in sports business history that does not include royalties. CFB players receive video games in exchange for royalties. Athletes in America’s second most popular sport are treated like children. Video games instead of Ὃ https://t.co/8H65DoeK5M
— CFBPA (@CFBPAOfficial) February 22, 2024
CFBPA is correct. The game will earn significantly more than the $600 and game rewards currently offered to players. Unfortunately for the CFBPA, though it doesn’t like its customers to be treated like children, the overwhelming majority are very young and will think EA’s offer is a good deal.
Alabama Crimson Tide running back Jace McClellan (2) runs the ball while Michigan Wolverines linebacker Junior Colson (25) and defensive back Will Johnson (2) protect it. Pasadena, Monday, January 1, 2024 (Wally Skalij/Los Angeles Times via Getty Images)
It remains to be seen how successful the CFBPA will be in convincing customers otherwise.
