A recent survey revealed that more consumers are against watching and consuming content generated by artificial intelligence than in favor.
However, it is becoming more acceptable for everyday tasks to be performed by AI and non-human content, such as games and animations.
A survey of U.S. consumers by Variety Intelligence Platform and HarrisX revealed stark differences in the types of AI-generated content consumers prefer.
While roughly two in ten consumers expressed interest in AI-assisted media, many are still not all that interested in content created by such programs. In fact, a majority were completely indifferent to media issues, but among those who responded positively or negatively, many were on the side of those opposed to AI content.
The biggest difference was seen in terms of news content, with 43% of respondents saying they would be less interested in reading news written using generative AI, while 20% said they would be more interested.
Music and podcasts saw the next highest resistance, with 38% and 37% of respondents respectively saying they would be less interested in music or podcasts if they were voiced or produced by AI. Only 20% and 19% of respondents respectively said they would be more interested in that content.
Similar patterns were seen across videos and images from movies, TV shows, and social media. studyHowever, one category is counterproductive.
When participants were asked about “playing a video game” if they knew it had characters, environments, or dialogue created using generative AI, 25% said it would make them more interested, while 20% said it would make them less interested. A staggering 44% said it made “no difference,” by far the most common response to this question of any category.
This trend continued in that consumers did not want artificial intelligence to play a role in creative endeavors such as acting or scriptwriting, although they were less concerned about animation or additional graphics or content.
For example, 53% of respondents would be uncomfortable with an AI replica playing a deceased actor, while only 27% were in favor. The numbers were roughly the same when the actor was alive. The same was true for a completely fictional AI actor, where 30% would be uncomfortable and 49% were opposed.
However, viewers were open to the idea of AI-dubbed content 42% of the time, and roughly the same percentages supported AI-generated theme music, character narration for documentaries and anime, and new character designs.
The majority also mentioned the possibility of special effects (51% were comfortable), animated illustrations (52%) and sound effects (55%).
In these polls, majorities seemed to support or be indifferent to AI making changes that benefit the viewer experience while maintaining artistic integrity, but the idea of AI playing actors was rejected by a majority, while AI dubbing using the actor’s voice in another language garnered support from 47%.
The survey was conducted in early May 2024 among more than 1,000 American adults.
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