AI is rapidly making great strides in video production, and for those who know how to harness its power, it can be an extremely beneficial tool.
Helping in this regard is New York and London-based Synthesia. The company's AI technology is so advanced that it can provide customers with AI-generated versions that look, sound, and gesture exactly like the customer, making them nearly indistinguishable from the real thing.
To create unlimited AI videos, creators simply need to upload a 2-3 minute clip of themselves reading a script. From there, Synthesia's technology can generate endless videos without having to set up the camera again.
“Basically, once you record yourself, you can use it to create any video you want,” Alexa Zovdan, an account executive in Synthesia's Midtown office, told the Post.
“It may take anywhere from 30 seconds to two minutes.” [to generate a new video]It depends on how much personalization you want. ”
Zovdan personally using software She creates videos promoting its features to potential customers in five different languages, four of which she doesn't actually speak. Synthesia can be translated into a total of 140 languages, allowing influencers to break down barriers and reach new audiences.
“This takes all the effort [of making a video] ” Aleksandr Vojka, head of policy at Synthesia, told the Post. “No matter the time, no matter your mood or location, always sound and look your best.”
Mark Cuban is among the company's investors. So far, most of Synthesia's customers are companies looking to create training videos without paid actors, but Zovdan believes it could also revolutionize the way social media content is created. It says that there is a sex.
“Instead of spending 30 minutes or more in the studio, you can just type out the script and save time,” she said. “This works smarter, not harder.”
Many content creators are learning how to leverage AI to enhance their business, whether it's leveraging AI to enhance video creation, using robo assistants, or creating completely artificial online influencers. I've already figured it out.
Matt Parr, for example, says he makes between $20,000 and $35,000 a month in ad revenue on YouTube, with the majority of that revenue coming from AI.
Although he has been a YouTuber for 10 years, the 24-year-old has been able to lighten most of his workload in just the past year.
“I was actually very against using AI for any reason,” Parr, who lives in Florida, told the Post. “But now it's pretty crazy what you can do.”
Par runs 12 informative YouTube channels on topics such as travel, finance, and health. All are “faceless” channels. This means you'll see a narrated video on top of the stock footage.
He uses AI to come up with video ideas, write scripts, generate background videos, edit footage, come up with titles and descriptions, generate thumbnails, and even add artificially generated audio to videos. will be narrated.
Par uses free subscription-based services such as ChatGPT, MidJourney, and CapCut. All he has to do is quality check and cleanup at each step along the way.
“You can't rely 1,000% on all these AI tools, but it gives you a starting point,” Par says. Has over 750,000 subscribers he said on his YouTube account. “It saves a lot of time.”
A video that took six hours to create before using AI can now be created in about an hour with AI.
It also saves you the hassle of hiring freelancers. Previously, we were investing about $300 per video between the scriptwriter, video editor, and voice actors. All of these roles are now automated.
“AI is already replacing people's jobs,” Parr said. “This allows me to do everything myself.”
He says most other YouTubers do the same thing. “I think they’re all using AI, including people who are very against AI and making videos about the end of the world.”
Meanwhile, Sfiso Sthole, a 19-year-old YouTuber from the UK, created Instagram after being intrigued by how easy it was to generate influencers from scratch using AI. Created an AI blonde bomband produced videos of her – mostly wearing skimpy outfits in various tropical settings.
Within 30 minutes, he had created 40 videos. This is equivalent to one month's worth of content.
“I basically created a new influencer, and it takes about 20 minutes,” Stoll told the Post. “[The videos] You get instant views, and then you can focus those views on brand deals, sales, or whatever you want. ”
The stall received 150,000 views in two weeks without any promotional efforts.
“You have what is essentially the most attractive human being on the planet, so attention is instant, and that seems to work very well on Instagram,” he said.
“If you're not paying attention (and most people aren't), you won't notice.” [this is AI] At first glance. ”
After gaining so much attention so quickly and with minimal time and effort, Stoll realized that he could easily monetize his fictional influencers through sponsored content and ad revenue, which he thought was immoral. I felt it.
“This was just a personal experiment for me,” he said. “As soon as things started going well, I decided to call it quits.”
Eventually, he became so creeped out by the beautiful AI he created that he stopped producing new content in March.
This article is part of a new editorial series called NYNext, which focuses on innovation across various industries in New York City and the people leading the way.
“Everything felt wrong,” Stoll admitted. “This is scary.”
With fellow YouTubers software company owner Chase Liner also uses AI, but with a different strategy.
He uses AI to generate images of himself that promote AI tools and related companies. Reiner uses AI to automatically post these images to over 40 social media platforms to engage customers.
Then, use another AI tool that helps you follow up with potential online customer leads. When someone signs up for a subscription to one of these AI tools, you receive a commission.
“[My customers] I want to start a business or some kind of side hustle using AI,'' Reiner, 30, of Arizona, told the Post. “When you sign up for different tools, you also sign up for a full account. That's how you make money.”
He says his method allows him to earn between $50,000 and $60,000 a month, all by using AI and promoting AI.
“I think we will reach a point where AI content will become so vast that it will no longer be possible to tell who is real and who is fake,” Reiner said.
Social media influencer Isabella Kotzias doesn't create AI-generated content, but she uses AI as a “free colleague” as part of her multi-million dollar social media empire.
Kotzias, 27 years old; We have started a social media channel During the pandemic, she and her dog Meeka have grown to 10 million followers. She earns $100,000 a month from sponsorships, ad revenue, and merchandise sales such as stuffed animals for her dog.
She became a millionaire by the age of 25 thanks to her online career. It also allowed me to buy my dream car, a G-Wagon, and my dream home in Miami for cash.
She quit her job as a dental assistant and works side-by-side with her husband, but thanks to AI they are able to keep the family business afloat.
“I don't have an office with a lot of employees. We literally do everything in-house,” she told the Post. “We weren’t using AI while we were building our business, but now it’s literally like a free colleague.”
Over the past year, she's used AI to help choose products to add to her e-commerce store, come up with video ideas, write posts for platforms like Threads, and tools like TrendAssistAI. We've used it to predict social media trends before they take off. .
Each day, she says, it improves her time gains by 25%.
“It's like hiring an employee,” Kotzias said. “I found myself asking tasks and questions like, 'Hey, can you write this?' 'Hey, can you do this?'
Looking back at the beginning of her social media career, she wishes she had access to AI sooner. “If we had AI from the beginning… 100%, we would have done everything a lot faster.”
