I know what they say about the Golden Rules. Those who have money make rules.
Gold has been the cornerstone of wealth conservation for centuries and serves as a hedge against inflation, economic downturns and geopolitical instability. Whether you're a veteran investor or a newcomer looking to diversify your portfolio, understanding how to buy gold is important to make informed financial decisions.
When inflation rises and global stability collapses, a savvy investor becomes one thing: gold. Whether it's political turmoil, bank instability, or runaway interest rates, gold works consistently when other assets wobble. But what about it actually? buy That – and more importantly, how do you buy it? Safely?
We spoke Louise Streetsenior market analysts World Gold Counciland collect the latest data to explain exactly how, when, and why you invest in gold. It's the safest way to do 2025.
Why money – and why now?
“Gold has long been seen as a reliable hedge against inflation, and the data supports this,” Street says. “Since the US left Gold Standard in 1971, gold has outperformed both the US and the global consumer price index (CPI), consistently preserving purchasing power over the long term.”
In 2022 alone, gold reached nearly 10% amid rising inflation. This is typical performance during periods of moderate inflation at 2% to 5%, with “gold prices rising by 8% per year,” according to Street. “That figure has risen significantly over the years of inflation.”
even Wall Street Journal He said that “the gold is over $3,000 and there's room for further climbing” as investors have been seeking stocks and real estate alternatives recently.
The historical case of gold
Gold's performance is not just theoretical. It's historical. “Gold prices tend to rise in times of financial and geopolitical uncertainty,” Street said.
For example, take 2008. “During the global financial crisis of 2008, gold surged to US$1,000 per ounce for the first time, solidifying its role as a hedging and storage of value in a volatile economic environment,” she explained.
To move on to 2020, “10 years from now, amid the global uncertainty of the Covid-19 pandemic, gold reached an additional $2,000. Last year or so, the effects of a combination of geopolitical tensions, trade disruptions and wider economic instability led to gold exceeding $3,000.”
Do you need more evidence? According to Market WatchGold had already exceeded $3,000 in early 2025, allowing it to “a further 16% higher.”
Step by Step: How to Buy Gold Safely
1. Understand what you're buying
There are several ways to invest in gold:
- Physical money: Hold coins and bars.
- ETFs and mutual funds: Paper assets that track gold prices.
- Mining stock: Stocks of gold-producing companies.
But if you are looking for long-term stability and true ownership, physical gold remains king.
2. Choose a dealer with a good reputation
Street recommended the following best practices: “To ensure transparency and build trust in the gold market, the World Gold Council has established the Retail Gold Investment Principles (RGIP), a set of voluntary global best practices designed for gold retailers.”
For Investors: “The Gold Council of the World also offers investor guidance, a five-step checklist that helps you navigate the gold buying process. This includes tips on selecting reputable sellers, understanding prices, and verifying reliability.”
both Investor Guidance and rgips A must read before purchasing.
Looking for a trustworthy name? Consider American Hartford Gold and Gold Cotwo companies known for their secure trading, IRA rollover support, and full compliance with industry standards.
American Hartford Gold is a top-rated precious metal dealer specializing in gold and silver within physical delivery or retirement accounts. Known for its transparency, White Glove's customer service and easy navigation onboarding process, the company helps investors hedge inflation and economic volatility. Whether Gold is your first time or rolling your 401(k) to a Gold IRA, AHG offers tailored solutions, real-time market tracking and secure storage options.
Goldco is a leading provider of gold and silver IRAs, helping investors protect and grow their retirement savings with precious metals. Highly acclaimed for client satisfaction and financial education, Goldco allows you to easily diversify your portfolio with physical gold, providing personalized consultation, safe vaults and tax strategies. Their team of experts guides clients throughout the rollover process, providing transparency, competitive pricing and long-term support.
Would you like to talk to someone in person? Request a free investor guide American Hartford Gold or Gold Co Learn about coins, storage options and tax strategies.
3. Check reliability
The streets say, “These [RGIP] The principle was developed in collaboration with stakeholders from 52 industry in 16 countries to promote responsible business behavior and high standards across the money retail sector. ”
Find the included gold:
- Certified or assay cards
- Tamper-proof package
- Recognizable features (e.g. LBMA approved)
both Gold Co and American Hartford Gold We provide detailed product information and security measures to ensure authenticity.
4. I know the cost
Gold is not free and should not be. Expect insurance premiums over spot prices, shipping costs, and storage fees. Some dealers include a secure vault you purchased, while others offer IRA compatible accounts.
for example, Gold Co It offers gold and silver IRAs and has a rollover of a 401(k) or traditional IRA, offering potential tax benefits.
5. Keep smart
The options for storing your gold are:
- Professional safe
- Bank Safe Deposit Box
- Home Safe (with insurance)
If you are going for physical delivery, make sure you insure your money or choose a provider that includes it. American Hartford Goldfor example, provide storage options through trusted depository institutions.
verdict
Don't wait for a crisis. Gold is not just a last resort. It's a strategic first step. “The ability of gold to implement during inflation underscores its enduring role as a valuable reservoir in today's uncertain economic situation,” Street says.
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