Nonstop entertainment comes at a price, and polls show that for Gen Z and Millennials, that price is becoming too high.
More than half of Gen Z and Millennials believe they spend too much on streaming services each month, according to a Harris Poll commissioned by Tubi, the ad-supported streaming service owned by Fox.
Axios has confirmed the results in full and reports:
58% of viewers would rather watch ads than pay more for ad-free streaming, and 62% would prefer free ad-supported streaming.
71% of Gen Z and Millennials admit to canceling a membership that required a premium price to increase access.
The study looked at 2,503 adults who streamed at least one hour of video per week from December 2023 to January 2024.
Libby Rodney, chief strategy officer at Harris Poll, said it’s all about Axios costs and personal spending for streamers.
“At a time when every penny counts, the rise of ad-supported streaming platforms is evidence that consumers are wisely pursuing value without sacrificing content quality,” she said.
Harris’ survey is not the first time viewers have expressed dissatisfaction with rising prices for streaming services.
As Breitbart News reported, more and more Americans are canceling their subscriptions across the board.
Streaming giant Netflix has already lost 1.2 million subscribers in the first two quarters of 2022, while 25% of current subscribers plan to cancel their subscriptions this year, according to a recent study. It is said that https://t.co/TvRtDrsYB6
— Breitbart News (@BreitbartNews) September 26, 2022
This happens even though streaming services like Netflix and Disney offer lower priced plans with commercials.
As the report states, there are two reasons for these cancellations. One is budget, and the other is customers running out of TV shows and movies to watch on a particular streaming service.
Read the full Axios report on streaming habits and costs here
