Google on Thursday renamed its chatbot the Bard chatbot after a new artificial intelligence called Gemini, making consumers more likely to pay for better inference capabilities as it battles with Microsoft for subscriptions. He said he could pay.
US customers can subscribe for access for $19.99 per month Gemini Advanced includes more powerful Ultra 1.0 AI modelsannounced the Alphabet subsidiary.
Subscribers receive 2 terabytes of cloud storage, typically for $9.99 per month, and immediately gain access to Gemini in Gmail and Google’s productivity suite.
The bundle, known as the Google One AI Premium Plan, represents one of the company’s biggest responses to Microsoft and its partner OpenAI to date.
It also shows that competition for consumers is increasing, and consumers now have several paid AI subscription options.
OpenAI’s ChatGPT Plus opened up a market a year ago to buy early access to AI models and other features, and Microsoft recently announced competing subscriptions for AI in programs like Word and Excel.
Both subscriptions cost $20 per month in the US.
Product lead Jack Krawczyk said in an interview that cloud storage, Gmail and other integrations will bring Google’s subscriptions in line with the way people work.
“When you pay $20 a month, it’s really not enough to just have access to the models,” he said.
Krawczyk said the target market is people who want the most capable generative AI technology that can generate new content on command and handle queries for which there are no obvious answers online.
Google expects new products with billions of users and will use its large base of Android phone customers to its advantage.
The company says Android users can opt-in to Gemini as the default digital assistant on their phones by accessing it through the app, the power button, or by saying “Hey Google.”
“Doing so provides one of the world’s lowest-friction ways to access AI,” Krawczyk said. He added that Gemini will also appear in his Google iPhone app.
Gemini Advanced is available in English in 150 countries as of Thursday, Krawczyk said.
He said Gemini’s smartphone rollout will begin in the United States and expand internationally next week to Asia Pacific, Latin America and other regions, with additional language support for Japanese and Korean.
A 2-month subscription trial is available to users free of charge.
Regarding the name change, Krawczyk said Google’s AI approach has matured and welcomed “artists once known as troubadours” into the “Gemini era.”