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How Citizens United contributed to Trump’s rise

How Citizens United contributed to Trump's rise

Trump’s Presidential Aspirations and the Changing Political Landscape

Donald Trump had fluctuated with the idea of running for president several times before 2015. He even joined the Reform Party’s presidential primary in 2000, but—well, the timing just never seemed right, until it finally was.

Among the many factors that paved the way for Trump’s candidacy, perhaps the most significant was the 2010 Supreme Court ruling in Citizens United. It’s often celebrated as a triumph for free speech by certain conservative legal advocates (I see the value in that), yet it really transformed American political campaigns, reshaping the entire playing field.

Back then, many believed that Trump’s emergence—associated with the “Golden Escalator” moment—was inevitable. He kept fighting against the odds and refused to abandon his dreams.

In the new political climate, candidates and parties themselves seemed less crucial. Instead, the focus shifted to emerging entities arising from the Campaign Finance Act’s aftermath.

Super PACs began to spring up, permitted to amass limitless contributions from corporations and wealthy individuals. Shadowy dark money nonprofits kept their donors’ identities concealed, injecting vast amounts of cash into attack advertisements. Unions were allowed to spend without restraint. This new breed of megadonors changed the landscape of American politics, overshadowing the traditional political players.

From Donors to Voters

Billionaire Reid Hoffman, the founder of LinkedIn, managed to funnel millions into democratic super PACs and dark money organizations. Groups like Service Employees International Union could mobilize tens of millions for advertising and voter outreach. Similarly, George Soros was ready to invest heavily through a network of left-leaning nonprofits, affecting elections across various government levels.

Candidates, now beholden to this new ecosystem, spent more time wooing billionaires at private fundraisers instead of connecting with voters. Increasingly, their policies reflected the whims of their financial backers rather than their constituents.

This shift didn’t go unnoticed. People saw attack ads saturating their screens, funded by ambiguous groups with names like “American Bridge,” which sought to play the patriotic card. Yet, viewers often felt an unsettling disconnect.

These changes unfolded alongside a persistent recession and revelations about widespread domestic surveillance by the NSA. The combination was indeed a volatile mix—wealthy interests purchasing political influence, an economy failing to serve the average citizen, and a government keeping tabs on its own populace.

A Corrupt System and the 2016 Race

By early 2015, the presidential race burgeoned as a vivid example of this corrupt system. In the Republican camp, 16 candidates vied for the affection of mega donors, with Jeb Bush’s Super PAC having raised over $100 million even before his official announcement.

Meanwhile, Hillary Clinton solidified her status as a Democratic frontrunner by giving a $225,000 speech to Goldman Sachs, drawing millions through the Clinton Foundation. She epitomized the issues plaguing American politics—someone who leveraged her public service for personal gain, entangled with the very financial forces that many blamed for the 2008 crisis.

The general election forecast presented a bleak picture, showcasing two political dynasties steeped in the donor class, forcing voters into a choice between varying shades of corruption.

Social Media’s Impact

Beyond the clear problems of corruption, the rise of social media further reshaped the American political framework. By the time of the 2015 campaign, politicians were acutely aware of how dangerously dissected their public statements had become. Recall George Allen’s infamous gaffe when he used a racial slur on camera, caught and shared across platforms like YouTube. The lesson was clear: avoid giving ammunition to opponents.

This led to a feedback loop where candidates became overly scripted, walking on eggshells around potential off-the-cuff remarks that could explode online.

Corporate donors and wealthy benefactors desired disciplined candidates, meaning messages were often sanitized. The result? American politics grew increasingly tedious, as there was a noticeable disconnect between politicians and voters.

Trump’s Entrance

Donald Trump entered this bleak landscape. His entrance from the golden escalator became symbolic, marking a dramatic shift in American politics. His dramatic entrance signified the first of many moments that captured the public’s fascination.

Reportedly, Trump’s staff hesitated to let him make the escalator ride, believing it to be unconventional, yet he had an understanding of the appeal he held, which so many in the traditional political sphere overlooked.

Trump didn’t just challenge the status quo—he crashed through it.

Almost immediately after launching his campaign, he flouted political norms, making outrageous comments about Mexican immigrants and sending his rivals into a state of confusion. Just weeks later, he questioned John McCain’s military service, stating, “I like people who weren’t captured.” For other candidates, such remarks would have spelled disaster—donors would have fled, consultants would have resigned. Yet Trump wasn’t dependent on typical donors or apprehensive advisors.

His 16 Republican competitors were ensnared in a system that demanded carefully crafted messages, while Trump spoke openly about the frustrations felt by countless Americans, sentiments generally left unspoken in polite political circles.

The media, shrugging off conventional wisdom, found his candidacy impossible to ignore. Ratings soared as controversial comments sent shockwaves through the news landscape.

Frustrations echoed through political commentary as Trump commandeered the narrative. Even Jeb Bush’s hefty $100 million super PAC couldn’t compete with the attention Trump could garner with merely a tweet.

A Political Comeback

Trump’s initial term came with highs and lows. I remember seeing him at a particularly low moment just before the 2022 midterm elections in Mesa, Arizona. He rallied for Republican candidates, but only a loyal few showed up. He was running late, and the blistering sun made even bottled water quite unwelcoming. By the time he arrived, some fans were struggling with heat exhaustion.

He seemed visibly drained—this was not just tiredness, but a deeper exhaustion following a series of assaults from political adversaries, including an FBI raid on his home just weeks prior. Yet he held steadfastly to his mission. The sunset cast a crimson hue over the desert, creating a cinematic backdrop.

When he closed his speech, his words brought to mind Tennyson’s poem “Ulysses,” about an aging king embarking on another quest. Trump might have appeared to be in decline, yet his spirits remained unbroken. He still believed in the fight he had taken on years prior.

Two years later, against all odds, Trump re-emerged as a presidential candidate. The previously unthinkable comeback became a significant chapter in American political history. His faithful audience, despite the sweltering conditions, witnessed a remarkable turn among his supporters. Following an assassination attempt in Butler, Pennsylvania, he rose from the ordeal, declaring, “Fight! Fight! Fight!” His strength shone through in what many could see as a resurrection.

What Trump offered wasn’t necessarily what we sought—it was more profound: a vision of greatness we didn’t even realize we needed.

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