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Influencer culture is damaging the church, and the consequences are severe.

Influencer culture is damaging the church, and the consequences are severe.

Concerns About Changing Pastoral Approaches

Joel Osteen’s unique take on prosperity gospel, Timothy Keller’s moderated Biblical message, and Rick Warren’s approach that simplifies scripture to a self-help format might raise some eyebrows.

What’s the common thread here?

According to a host, these pastors weren’t really addressing the needs of their local congregations. Instead, they sought wider acceptance among more mainstream, academic, or global organizations. “They adjusted their pastoral messages to attract an audience that wasn’t actually present in their pews,” he explains.

While these figures represent an older generation, there’s a growing concern that younger pastors are also vying for social media fame at the expense of traditional preaching.

In a recent episode of “The Steve Deace Show,” Deace engaged with Michael Foster, who leads East River Church in Ohio, to discuss how influencer culture is affecting the church.

Many of these newer pastors, as Deace points out, seem out of touch with the real struggles of their congregants, focusing more on online validation than genuine connection. He mentions the loss of respect he feels from his children, reflecting how digital personas can overshadow real-life issues.

“What often happens is, instead of truly preaching to someone, some are choosing to deliver trendy takes designed to provoke a reaction for engagement,” he critiques, mimicking the tendencies of this growing category of pastors.

Foster emphasizes the importance of understanding one’s specific congregation. He notes that while the core message of the Gospel remains unchanged, its application varies by context, referencing the varied approaches of Paul in different locations in the New Testament.

Conversely, aiming for broad influence often leads to generalizations that miss the specifics of congregational needs.

Foster highlights how the pervasive online culture of influencers is reshaping ministry itself. People seem to be discussing what’s trending on social media instead of focusing on church-related matters, he claims.

This, he argues, is reshaping pastors into mere speakers or commentators rather than leaders of faith.

Deace raises a valid concern: “Is there a way for pastors to avoid falling into this influencer trap without strong accountability?”

Foster compares it to wondering if one can ride a roller coaster without safety bars—an unsustainable idea.

To help pastors stay anchored, he offers three suggestions:

  1. Engage strong elders in preaching and hold each other accountable.
  2. Focus sermon content on the specific needs of congregants, rather than general issues.
  3. Be wary of the lure of fame or notoriety.

On the issue of fame, he quips, “As a pastor, you should have a defensive relationship with celebrity—almost a hatred. If it’s more that they want, that’s on them.”

To catch the full discussion, check out the video above.

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