Panelists Jennifer Say and Daniel Cameron discuss how major companies are rolling back DEI and environmental, social, and governance programs on “The Bottom Line.”
While most major U.S. companies still have diversity, equity, and inclusion (DEI) programs in place, the list of companies reversing so-called “woke” efforts has recently grown.
Last year, many companies announced cuts to their DEI programs in response to activist pressure, a trend that continues through 2025.
Ford, Lowe’s, Tractor Supply Company, John Deere, Harley-Davidson, and Walmart are some of the major companies that have reversed their DEI commitments in 2024. (Getty Images/Reuters/Fox News)
Here's a list of companies that have scaled back their DEI efforts over the past year or so.
2025:
Amazon
meta
Meta ends corporate DEI program
mcdonalds
2024:
american airlines
boeing
Brown-Forman, makers of Jack Daniels
caterpillar
ford
Ford joins list of U.S. companies reversing and expanding “wake” DEI policies
harley davidson
john deere
lowe's
Robbie Starbuck, host of “The Robbie Starbuck Show,” discusses the dangers of DEI as Lowe's joins a growing group of companies abandoning progressive initiatives.
Molson Coors
nissan
Polaris
FOX Business contributor Charles Gasparino joins “Varney & Co.” to discuss his new book, “Go Woke, Go Broke.”
toyota
tractor supply company
walmart
robbie starbuckThe anti-woke activist and filmmaker, who is credited with a successful campaign to pressure companies to end their DEI programs, said he has no plans to end his mission anytime soon.
CLICK HERE TO GET FOX BUSINESS ON THE GO
“We will not stop until corporate America comes to its senses again and embraces corporate neutrality on divisive issues,” Starbuck told Fox Business last week.





